ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
Mastercard Reports Strong Q2 2026 Results, Advances Agentic Commerce and Digital Payment Infrastructure 
Keeper Security’s KeeperPAM Named Top Privileged Access Management Platform in SoftwareReviews Comparison Report 
Merchantrade Money Becomes First Malaysian Non-Bank e-Money Issuer to Enable Google Wallet and Samsung Wallet Payments 
Dell PowerStore Now Integrates with Nutanix Cloud Platform, Expanding Enterprise Storage Choices 
CelcomDigi Teams Up with SPayLater to Offer 0% Instalment Fees on Smartphone Bundles 
Coda Payment Platform Now Integrated with Unity IAP 5.4, Giving Game Developers Faster Access to Global D2C Commerce 
More Than One-Third of Singaporeans Now Turn to AI for Financial Decisions, MDRT Survey Finds 
Razor Labs Launches DataMind AI 5.0 to Take Mining Predictive Maintenance from Fault Detection to Full Resolution 
RewardPay Launches Next-Gen Portal Letting Australian SMEs Stack Rewards Across Multiple Loyalty Partners 
Delta Electronics Opens New Johor Bahru Office, Sets Stage for AI Infrastructure Forum in Kuala Lumpur 
Hexnode Partners with Ingram Micro to Expand Enterprise Endpoint Security Across Indonesia 
BNM Unveils Financial Sector Blueprint Vision and New iTEKAD Employment Programme at Sasana Symposium 2026 
Osome Deepens Support for AI Startups as Singapore Cements Status as Regional AI Hub 
INVEST Fair 2026 Draws Over 15,000 Visitors as Malaysia’s Largest Retail Investment Event Wraps Up in Kuala Lumpur 
Russian Tech Firm ATLAS Unveils Integrated Storage-Security Platform ATLAS.X Secure at INNOPROM 2026, Eyes Global South Markets 
Bank Rakyat and Paysys by NTT DATA Launch Malaysia’s First Android EMV Soundbox to Boost SME Digital Payments 
redBus Partners with Tourism Terengganu to Digitalise State’s Tourism Ecosystem 
Most APAC Organisations Expect AI-Powered Cyberattacks Within a Year, Yet Many Remain Unprepared 
CelcomDigi Opens Pre-Orders for Samsung Galaxy Z Fold8 Series with Exclusive Savings and Gifts