Terry KS SINGAPORE, 28 JULY 2026 – Coda, a global leader in digital monetization and distribution, has announced that its payment platform is now integrated with Unity’s direct-to-consumer (D2C) solution, available through Unity IAP 5.4, giving game developers a faster path to building and scaling a D2C business.
Developers can now activate Coda directly from the Unity Dashboard to accept local payment methods through a single global integration with Codapay, and to scale globally with Coda managing payments, tax, fraud, compliance and Merchant of Record services.
With Codapay, Unity developers can accept more than 400 local and global payment methods across 80-plus markets, allowing studios to reach more paying players, improve payment access in markets where cards are not the default, and expand into new markets without building payment integrations country by country.
As a result, game developers can reach more paying players using the local payment methods they already know and trust, grow direct revenue across more than 80 markets through a single global integration, launch in new markets faster without integrating and managing payment methods one by one, and scale with Coda’s Merchant of Record services covering payments, tax, fraud and regulatory compliance.
Shane Happach, Chief Executive Officer of Coda, said game studios should be able to sell to players anywhere in the world. He noted that Coda has spent more than a decade building the payment reach and local infrastructure needed to make that possible, adding that bringing Coda into Unity’s D2C commerce solution gives studios a faster way to reach more paying players, grow direct revenue and expand into new markets.
The launch builds on the partnership announced between Coda and Unity earlier this year, bringing Coda’s global payments infrastructure directly into the tools developers already use to manage their games.
For studios looking to grow direct revenue, payment reach matters, as players are more likely to buy when they can pay in the ways they know and use every day. With Coda, Unity developers can now reach players across some of the world’s largest and fastest-growing games markets through a single integration.