Several organizations including Tourism Malaysia and the Malaysia Digital Economy Corporation (MDEC) recently highlighted the importance of borderless opportunities in boosting local businesses and industries.
During the Petal Ads Summit 2023, the organizations discussed challenges in the current economy and the role of mobile advertising in accelerating brand efforts. Petal Ads, a mobile advertising platform co-organized by Huawei Malaysia and the Malaysian Digital Association (MDA), brought together established Malaysian brands, partners, and experts to discuss opportunities in sectors such as travel, finance, and e-commerce. Iskandar Mirza of Tourism Malaysia noted the importance of leveraging digitalization in driving tourism growth and the need for strong collaborations and government support.
Ts. Mahadhir Aziz of MDEC emphasized that a cohesive ecosystem of mobile advertising is crucial for the growth of the national economy. The summit also saw the launch of two new solutions and the rebranding of Huawei Ads to Petal Ads to provide more advanced global commercial solutions to Malaysian businesses.
17 March 2023