Viator has partnered with Amazon to integrate its extensive travel experiences into Alexa Smart Properties for Hospitality, allowing guests to book activities directly from Echo Show devices in their hotel rooms, starting with the Circa Resort & Casino in Las Vegas.
25 June 2024 – Viator, the world’s largest travel experiences marketplace, has announced a groundbreaking collaboration with Amazon to enhance the travel experience for global hospitality providers. This partnership will integrate Viator’s extensive catalog of over 300,000 tours, activities, and excursions into Amazon’s Alexa Smart Properties for Hospitality.
With this integration, guests at participating hotels, resorts, and casinos can explore and book local travel experiences directly from their rooms using Echo Show devices. These devices will display popular local activities and experiences, which guests can browse through intuitive voice and touch interactions. Booking is simplified with a QR code displayed on the device screen, enabling easy access and reservations.
“Experiences are what make travel memorable. And while some like to book before their trips, many travelers prefer to leave room for spontaneity,” said Sarah Dines, Chief Commercial Officer at Viator. “We’re thrilled to team up with Alexa Smart Properties for Hospitality to bring Viator’s vast collection of travel experiences into guest rooms. This collaboration allows more travelers to live in the moment and broadens our operators’ exposure to new and larger audiences.”
This innovative integration not only enhances the in-room concierge services for hoteliers but also offers guests increased comfort, convenience, and control during their stay. Furthermore, it generates a new revenue stream for hotels, as bookings made through in-room Echo Show devices contribute to a revenue share for the hotel.
“Alexa Smart Properties allows hotel owners to elevate the guest experience by bringing the convenience of Alexa into hotel rooms,” said Bram Duchovnay, Director of Alexa Smart Properties. “One of the most memorable parts of traveling is the chance to explore the destination, and we’re excited to make that even easier for travelers. With the Viator experience on Alexa, hotel guests can now easily find local tours and activities, see reviews, and book the experiences they want directly from their in-room Echo Show device.”
The integration has already begun at the Circa Resort & Casino in Las Vegas. Greg Stevens, partner and co-owner of Circa Resort & Casino, stated, “This collaboration is helping our guests easily discover new ways to enjoy the Las Vegas area from the comfort of their room. With the Viator experience on Alexa, guests can rest easy knowing they have access to the best travel experiences the area has to offer, allowing them to focus more on enjoying every minute of their trip.”
