Trend Micro’s new strategy aims to protect consumers as they adopt generative AI and AI PCs, addressing both opportunities and risks while leveraging AI in their cybersecurity solutions for improved security and efficiency.
23 May 2024 – Trend Micro Incorporated, a global cybersecurity leader, has announced its strategic plan to safeguard consumers as the adoption of generative AI applications and AI PCs grows. Recognizing the unique risks and opportunities AI presents, Trend Micro aims to enable consumers to use generative AI safely, mitigating potential harms from AI misuse. The company is also leveraging AI within its cybersecurity solutions to enhance security effectiveness and efficiency.
AI’s potential benefits come with risks, such as cybercriminals using AI for more sophisticated scams, including undetectable phishing emails and deepfake videos. Trend Micro’s recent study found that while 72% of respondents are excited about AI’s potential, 65% worry about misinformation spread by AI, and 58% are concerned about AI’s misuse of their images. Additionally, vulnerabilities in AI applications could lead to consumers being misled or exposing private data unintentionally.
Eva Chen, Co-Founder and CEO of Trend Micro, stated, “Generative AI represents an infrastructure shift. We aim to ensure every user, from individuals to large organizations, can harness AI’s potential securely and confidently.”
The introduction of AI PCs, powered by neural processing units (NPUs), marks a significant change in AI application usage. IDC predicts AI PCs will constitute nearly 60% of all PC shipments by 2027, rising from 50 million units in 2024 to over 167 million in 2027. These devices promise enhanced speed and privacy by processing AI applications locally. This shift enables Trend Micro to deliver cloud AI capabilities on devices and develop new solutions that leverage the benefits of AI PCs.
In the second half of 2024, Trend Micro will release solutions designed to protect AI applications, guard against AI abuses, and integrate AI into existing and new products, including:
- AI Application Protection: Safeguarding AI applications from tampering, malicious input, and unauthorized data access.
- Malicious AI Content Protection: Shielding consumers from harmful AI-generated or altered content.
- NPU-powered Cybersecurity Capabilities: Utilizing the enhanced computing power of AI PCs.
Highlighting the significance of AI threats, MITRE has introduced the ATLAS matrix to assess risks associated with AI systems. Trend Micro is aligning its capabilities with this matrix for consumer use cases.
