SHOPLINE Celebrates 10th Anniversary, Empowering E-commerce Transformation in HK

SHOPLINE, the leading global smart commerce enabler, marks its 10th anniversary amidst the flourishing e-commerce market in Hong Kong. The company recently hosted its first New Retail industry networking event, uniting top industry leaders from Asia to explore emerging trends, offer business insights, and discuss innovative strategies for successful retail operations.


21 July 2023 – SHOPLINE, the renowned global smart commerce enabler, commemorates a decade of empowering e-commerce growth in Hong Kong. Amidst the surge of digital transformation, SHOPLINE has been at the forefront of the market’s rapid development, leveraging innovative technologies to elevate the retail industry to new heights. In celebration of its 10th anniversary, SHOPLINE recently hosted its inaugural New Retail industry networking event, convening top industry leaders from Asia to explore emerging trends and opportunities in logistics, financing, and advertising, and to share successful business practices for thriving in the fiercely competitive market.

The past ten years have seen a remarkable transformation in the e-commerce landscape of Hong Kong, driven by a wave of digital advancements. SHOPLINE has played a pivotal role in this transformation, assisting numerous brands in capitalizing on new opportunities and expanding their businesses. With a global customer base exceeding 1.5 billion, SHOPLINE has firmly established itself as a key player in the e-commerce ecosystem, facilitating comprehensive retail transformation for merchants worldwide.

Nick Chiu, Deputy General Manager of SHOPLINE Hong Kong, expressed his delight at reaching this significant milestone: “SHOPLINE has always prioritized our merchants’ success, and our e-commerce solutions have evolved to stay aligned with the latest market trends. As we celebrate our 10th anniversary, we are immensely proud of the tremendous growth achieved in Hong Kong over the past decade. Our number of merchants has soared 65 times since our inception, accompanied by a remarkable revenue surge of 2,889 times. Beyond Hong Kong, we have expanded our presence to over 13 regions, employing more than 2,000 professionals worldwide. Additionally, recent expansions into London, UK, and Sydney, Australia, have further solidified our international network, enabling local merchants to reach global audiences.”

To mark the occasion, SHOPLINE is offering exciting incentives worth HK$1 million for new online stores in Hong Kong. These perks include six months of free shop opening benefits, complimentary iPads, and free shipping for up to 50 items—an opportunity not to be missed.

SHOPLINE’s success story is underpinned by its steadfast commitment to merchants’ prosperity. Boasting a preferred e-commerce platform for over 500,000 brands, SHOPLINE’s innovative product features and comprehensive retail ecosystem have revolutionized the shopping experience for customers. Since entering the Hong Kong market in 2013, SHOPLINE has built an unparalleled infrastructure, offering merchants a holistic “Software as a Service” (SaaS) solution that guarantees a secure and seamless retail environment for both businesses and consumers. Notable solutions introduced by SHOPLINE include the OMO (online-merge-offline) retail solution, which blurs the boundaries between digital and physical shopping, SHOPLINE Payments for seamless local and international payments management, SHOPLINE Live with five live streaming functions to attract customers, and the AI-powered big data analysis of SHOPLINE Shoplytics, which analyzes customer preferences and buying habits. Through constant innovation, SHOPLINE empowers its merchants to stay ahead in the ever-evolving retail market.

At the recent New Retail industry networking event hosted at WeWork Hong Kong, SHOPLINE facilitated insightful discussions among top industry leaders from Asia. Distinguished representatives from various sectors shared invaluable business practices for thriving in the e-commerce landscape. Key strategies discussed included leveraging SHOPLINE’s multiple member management modules for building strong customer relationships, employing OMO multi-channel sales for a comprehensive shopping experience, and harnessing the power of social media marketing to expand customer reach and sales channels. The event also featured a panel discussion exploring how digital solutions can overcome geographical barriers and unlock untapped business growth potential, exploring emerging opportunities in logistics, financing, and advertising brought about by the new retail era.

As SHOPLINE celebrates a decade of e-commerce empowerment, the company remains committed to driving comprehensive retail transformation for global merchants, propelling the industry forward with innovation and cutting-edge solutions.

Author: Terry KS

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