Shopee’s survey reveals Generation Z’s preferences for user-friendly platforms, comprehensive product information, and value maximization strategies, highlighting the importance of these factors in capturing their attention in the digital era.
19 April 2024 – Shopee, a leading e-commerce platform, has released findings from its survey titled “Engaging Generation Z Shoppers in the Digital Era,” shedding light on the preferences and behaviors of Generation Z consumers. The survey underscores the importance of user-friendly platforms, comprehensive product information, and value maximization strategies in capturing the attention of this demographic.
According to the survey, 60% of respondents prioritize platforms with easy search and comparison functionalities, emphasizing the need for platforms to offer diverse product offerings, professional recommendations, and insightful user reviews to engage Generation Z effectively. Additionally, the research reveals that Generation Z consumers adopt a research-heavy approach to shopping, with 30% strategizing their purchases and holding items in their cart for over a day to conduct thorough research before committing.
As Generation Z places importance on value maximization, Shopee’s research highlights the significance of free shipping, competitive pricing, attractive promotions, discounts, and vouchers in their purchasing decisions. Moreover, the survey emphasizes the role of reviews and customer service in the buying journey of Generation Z consumers, with over 75% actively seeking out reviews and engaging with sellers through chat features.
Shopee continues to prioritize user satisfaction through its evolving search function, personalized product suggestions, and interactive features like Shopee Live, enhancing the online shopping experience for Generation Z consumers.
