Roborock, a leading brand in ultra-intelligent home robotic cleaning devices, has announced a collaboration with Columbia Pictures and Alcon Entertainment’s The Garfield Movie ahead of its theatrical release in Malaysia on May 22, 2024. This exciting partnership will showcase how Roborock’s automated home cleaning solutions give Garfield the freedom to enjoy his lazy, fun-loving lifestyle while ensuring a sparkling clean home.
The collaboration will feature a multi-medium creative campaign, including product placement in the film, a TV commercial, out-of-home advertising, and digital and social media placements. By teaming up with The Garfield Movie, Roborock aims to bring together audiences worldwide, highlighting how both Garfield and his fans can benefit from Roborock’s suite of automated home cleaning solutions. The campaign slogan “Rocking Life, With You” embodies a carefree and laid-back lifestyle, inviting audiences to embrace the same spirit as Garfield.
In the film, eagle-eyed fans can spot Roborock’s cameo appearance as Garfield and his canine sidekick Odie ride around on a Roborock robotic vacuum, causing mischief while the vacuum swiftly cleans up their mess. Roborock’s hands-free vacuum and mop solutions ensure carpets and floors stay squeaky clean, giving Garfield time to enjoy his cat naps while the vacuum runs quietly in the background.
Richard Chang, Founder and CEO of Roborock, expressed excitement about the collaboration, stating, “Roborock is thrilled to give Garfield what he’s been missing—a cleaning solution that frees him of his responsibilities.” With Roborock’s hassle-free cleaning solutions, pet owners can worry less about clean-up and more about enjoying life with their furry friends.
Don’t miss The Garfield Movie in cinemas in Malaysia on May 22. To discover your purr-fect cleaning partner, visit Roborock’s website.
