RHB Eyeing Its Cardholders to Spend More

April 12, 2014 (Sat): The Spend and Win contest held from Oct 24, 2013 to Jan 31, 2014 by RHB Bank Bhd helped to push up the bank’s cardholders spending at 14 percent, RHB’s senior vice president and head of cards and unsecured business Elvy Kassim said at the prize giving ceremony of the contest.

“People tend to use their credit cards when there’s a good offer attached with the credit cards and we continue to come out with offers to entice people to continue spending,” she added.

She said RHB’s credit cardholders’ spending in Q1 2014 was in tandem with the growth in the market. The growth rate of the industry is about 6 percent this year.

RHB was reported having 2.6 million debit and credit cardholders.

Author: Terry KS

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