Mydin has launched MydinPay, Malaysia’s first e-wallet app by a wholesaler and retailer chain, offering RM5 vouchers and cashback incentives to early users. Powered by Wavpay, MydinPay aims to enhance customer convenience and engagement through personalized promotions and seamless digital transactions.
29 June 2024 – Mydin Mohamed Holdings Berhad (Mydin) has officially introduced MydinPay, a cutting-edge e-wallet app poised to transform digital transactions within Malaysia’s retail landscape. Developed in collaboration with Wavpay, MydinPay represents a groundbreaking initiative as the first e-wallet app launched by a wholesale and retail chain in Malaysia.
Celebratory Launch Offers
To commemorate its launch, MydinPay is offering exclusive incentives to early adopters. The first 1,000 users of MydinPay will receive RM5 vouchers, while the initial 3,000 customers spending RM150 or more at any Mydin outlet will enjoy a 5% cashback rebate.
Pioneering Digital Transformation
The launch event, graced by the presence of Minister of Digital Gobind Singh Deo, underscores Mydin’s commitment to leveraging digital innovation to enhance customer experiences. Datuk Ameer Ali Mydin, Managing Director of Mydin, emphasized the app’s role in delivering personalized promotions and benefits, thereby elevating customer satisfaction and engagement.
Strategic Partnership with Wavpay
Mydin’s collaboration with Wavpay, initiated in October 2023, has positioned Mydin as the first Omnichannel Wallet partner. This partnership harnesses Wavpay’s robust e-wallet infrastructure to facilitate seamless digital transactions and elevate user engagement across Mydin outlets nationwide.
Future Outlook
Looking ahead, Mydin aims to redefine retail convenience and digital engagement by integrating state-of-the-art fintech solutions into its operations. This strategic initiative underscores Mydin’s longstanding commitment to innovation and customer-centricity in Malaysia’s dynamic retail sector.
