New BNPL Provider Ablr Rolls Out Its Service in Malaysia with Khind

Ablr is now officially available in Malaysia to bring consumers a seamless Buy Now Pay Later (BNPL) solution with payment plans of the greatest flexibility in market to date, enabling Malaysians access to essential purchases that can be paid off over time. Its debut serves to financially assist Malaysians over a wide range of needs, encouraging better monetary management through flexible payments for important purchases.

As a fintech company in the Buy Now Pay Later industry, Ablr strives to give Malaysians peace of mind when investing in essentials that can elevate their daily lives and align with their life-fulfilling goals, be it home upgrades, access to healthcare, furthering their education, or enabling them to travel and grow. This is reflected in Ablr’s selection of merchant partners and type of products and services that can benefit Malaysians, which are focused on key verticals such as Home and Family, Health and Wellness, Education and Enrichment as well as Travel and Experience.

In marking its debut, Ablr has partnered with Khind Malaysia, a homegrown and leading manufacturer and distributor of electrical home appliances, which will see Khind offering Ablr as an alternative payment solution to its customers online across all of its products. Plans are also underway to integrate Ablr as a payment option instore at all of Khind’s 10 sales and service branches nationwide.

“We are truly excited to be open for business in Malaysia. The market provides an encouraging landscape for us to grow the business as consumers are increasingly choosing digital payments and demanding for more ways to pay for goods and services including BNPL services,” said Amanda Chin, Chief Executive Officer of Ablr Malaysia.

According to a BNPL survey by, BNPL payments in Malaysia are expected to grow by 109.5% on an annual basis to reach US$601.2 million in 2028. BNPL adoption is expected to grow steadily, recording a Compound Annual Growth Rate (CAGR) of 49.0% during 2022-2028. The BNPL Gross Merchandise Value in the country is also expected to increase from US$287.0 million in 2021 to reach US$6588.3 million by 2028.

“A partnership with a brand that is synonymous with home living that resonates closely with Malaysians such as Khind is timely in providing more choice, convenience and affordability. We want to encourage consumers to also spend responsibly and sustainably. With partners such as Khind, they’re able to invest and focus on products and services that enhance and make life better as they build and design their dream home experience,” added Amanda.

In conjunction with Raya celebrations and to kick off the partnership, Khind launched its nationwide Vroom Vroom Raya campaign to excite and reward customers for purchases of Khind products. Customers stand a chance to win amazing prizes worth up to RM100,000.00, including the main prize of a Perodua Ativa with a minimum spend of RM200.00. Customers paying using Ablr up until 31st May at will receive additional discounts when using the following special promo codes. Customers will only be able to use the promo code once.

Promo code Applicable discount Terms and conditions
ABLRAYA20 20% off minimum spend of RM200 Discount capped at RM40, only valid for 250 unique redemptions
ABLRAYA45 RM45 off minimum spend of RM500 Applicable to 160 unique redemptions
ABLRAYA80 RM80 off minimum spend of RM800 Applicable to 160 unique redemptions

In providing flexible payment plan options and rewards to consumers, Ablr looks forward to working hand-in-hand with Khind and continue to support all partners with cost-effective and customisable solutions to fit the individual needs of their businesses via curated payment plans, prices, and exclusive deals to help them grow their business sustainably.

Ablr also provides end-to-end support from sign-up process as fast as three business days, onboarding with physical and digital QR codes, marketing support, training of retail and management staff as well as frictionless integration with physical point of sale (POS) systems and online gateways. It is also currently the only BNPL player that does not charge merchants for integration within the merchants’ e-commerce or in-store platforms, nor does it charge for setting up accounts, subscription to the service, and interchange to other platforms. All fees chargeable are tied to successful transactions completed by customers.

On the customer front, Ablr’s payment plans is currently the most flexible available in the market, enabling customers to pay within 30 days up to 60 months depending on the payment plans made available by merchants on the Ablr platform. There are no hidden costs as Ablr does not charge late fees or late interests and consumers do not pay more than what they agree to upfront.

Payments using Ablr are currently available upon checkout at over 300 merchant points covering Malaysia and Singapore. Apart from Khind, other merchant partners under Ablr’s stable include Borders, Beyond Insights, String Soul, KidoCode, OSIM, HE Medical Clinic, and International Psychology Centre, with more brands to be onboarded in the coming months.

21 May 2022

Author: Terry KS

Share This Post On