BNPL Player is Transforming Payments with a Difference

 

Ablr, a fintech company that provides Buy Now Pay Later (BNPL) service, is now live in Malaysia. Taking on the goal of transforming the payments landscape through BNPL, Ablr provides a unique proposition to the country’s growing BNPL scene by integrating the most flexible plans to date and presenting a different approach by embedding ethical financing through product and services geared towards self and family improvement, life-enhancement and life-enriching offerings.

The product and services offered on the Ablr platform encompass key merchant categories that reflects its philosophy of enabling consumers to achieve life-fulfilling goals over time, covering Home and Family, Health and Wellness, Education and Enrichment and Travel and Experience.

“Ablr is excited to mark its Malaysia debut as a BNPL with a difference, offering a range of life-fulfilling and life-enhancing products and services to meet the fast-evolving and discerning needs of Malaysians. More and more people are exploring new ways to pay that are convenient, safe, sustainable, more budget-friendly with great deals, and together with our partners, we look forward to serving this untapped, underserved market for big ticket essentials,” said Amanda Chin, Chief Executive Officer of Ablr Malaysia.

Amanda Chin added, “With Ablr, consumers can now pay for their families’ healthcare treatments, their children’s online music classes or upskilling courses for themselves, home living equipment in building a cosier home to memorable travel experiences with easy, fixed monthly instalments, from 30 days up to 60 months, depending on the plans on offer by our growing list of merchants.”

Ablr currently has a network of over 30 brands in Malaysia and Singapore spanning over 250 merchant points. This includes KHIND, a leading manufacturer and distributor of electrical home appliances, Spine and Joint Asia, premier and integrated chiropractic and physiotherapy clinics, OSIM, a leader in healthy lifestyle products, BORDERS, an urban bookstore chain, Beyond Insight, investing and trading psychology bootcamps in Asia, and String Soul, an online music school for students of all ages, to name a few.

On its growth plans, Amanda Chin said, “Our focus is to grow partnerships to provide even more choice and convenience to Malaysian consumers while also enabling them to spend more responsibly and manage finances better in the palm of their hands. Gen Z and Millennials especially are the greatest users of BNPL and we see the demand on the type of products and services shifting as they become working individuals or progress in their careers. We want the products and services on Ablr and the merchants we onboard to reflect that shift and provide for meaningful, important offerings that add value throughout the different stages of their lifecycle.”

“At the same time, we seek to empower merchants that have that shared vision in mind to better digitise, enhance acceptance of new forms of payments that will not only elevate the customer experience but also enhance their revenue streams. We do this with curated, cost-effective and customisable solutions that fit the individual needs of their businesses.”

First-time users can download the Ablr mobile app and from there, will need to complete a quick and easy onboarding process by keying in their mobile number, verifying their identity and linking their Ablr account with either a debit or credit card. To shop using Ablr, customers will need to scan a QR code or will be directed to a payment link. Customers can then proceed to make payment for their first instalment after which there will be recurring monthly payments until the product or service purchased is fully paid for.

Amanda Chin, Chief Executive Officer of Ablr Malaysia

Amanda Chin, Chief Executive Officer of Ablr Malaysia

20 July 2022

Author: VSDaily Editor

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