MasterCard Introduces New Tool to Improve Online Experience and Prevent Digital Fraud

Mastercard has announced the launch of an enhanced identity solution designed to improve the online shopping experience and tackle digital fraud in a new collaboration with Microsoft Corp.

With its enhanced Digital Transaction Insights solution, MasterCard is able to provide financial institutions with the additional intelligence needed to optimize their authorization decisions and approve more genuine transactions. Digital Transaction Insights is used across a wide range of online checkout instances, from click-to-pay functionality and wearables to digital wallets and in-app purchases.

Digital Transaction Insights is enabled by EMV 3-D Secure and Mastercard Identity Check, a global authentication solution built on the enhanced industry standard. Both elements support GDPR requirements and other related regulations. In 2021 alone, Mastercard Identity Check delivered a 14% uplift in transaction approval rates across billions of transactions.

Microsoft will be the first partner to share its insights and integrate with the new Digital Transaction Insights solution across several lines of business.

25 April 2022

Author: Terry KS

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