Kaspersky Launches Baru Campaign to Promote Cybersecurity Awareness and Consumer Protection in Malaysia

New consumer campaign emphasizes the need for enhanced cybersecurity solutions among Malaysian users and offers enticing prizes to encourage participation.

3 August 2023 – Kaspersky, a renowned name in the field of cybersecurity, has unveiled the Baru Campaign in conjunction with the recent announcement of its simplified consumer solutions portfolio, tailor-made for users in Malaysia. The campaign, centered around the theme “Baru,” which translates to “new,” aims to raise awareness among consumers regarding the importance of security solutions in the digital age.

The initiative comes in response to a striking statistic: while 70% of individuals in Southeast Asia recognize the necessity of security solutions to safeguard their smartphones from cyberattacks, a mere 26% have actually implemented such solutions on their devices. Further highlighting the urgency of this matter, Kaspersky cites recent data that positions Malaysia among the top three countries in the region facing phishing attacks. The Kaspersky Anti-Phishing system thwarted a staggering 8.2 million phishing attacks in Malaysia during the previous year.

Wong Wei Ping, Head of B2C for Southeast Asia at Kaspersky, shared insights into the rationale behind the Baru Campaign, stating, “With the recent launch of our new consumer portfolios, we are enthusiastic about motivating consumers to prioritize security solutions, particularly for their mobile devices. The data underscores that a significant number of consumers still lack cybersecurity protection for their devices. Through the Baru Campaign, we intend to incentivize users with attractive travel packages and electronic devices, recognizing Malaysians’ love for travel and their penchant for capturing these moments with their devices. Let’s not allow cybercriminals to mar these cherished experiences. It’s time to take action and secure your devices today.”

Participation in Kaspersky’s Baru Campaign is simple – individuals can enter by purchasing the new Kaspersky consumer products from authorized online and offline stores during the campaign period, spanning from now until November 30 of this year. The campaign is open to all Malaysian residents aged 18 years or above, with each purchase entitling the participant to one entry.

The campaign offers an array of enticing prizes, including a four-day, three-night trip for two to Bali, an exciting excursion for two to Cherating ClubMed, cutting-edge devices such as the iPhone 14 and Samsung Galaxy S23 5G, and a host of other fabulous rewards. As Kaspersky endeavors to heighten cybersecurity consciousness and promote responsible digital practices, the Baru Campaign serves as a proactive step towards creating a safer and more secure digital landscape for Malaysian users.

Author: Terry KS

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