Intel has announced a significant update to its client compute branding, introducing the Intel® Core™ Ultra and Intel® Core™ processor brands. This branding update begins with the upcoming release of the highly anticipated Meteor Lake processors. The new branding structure aims to enhance differentiation between Intel’s latest technology advancements and mainstream offerings, providing PC buyers with a clearer understanding of the product landscape. With Intel’s focus on power efficiency and AI at scale, the updated branding aligns with the company’s commitment to innovation and technology leadership. The changes also streamline the Intel Core processor brand and introduce tiering based on the Intel 3/5/7/9 processor model, starting with the next-generation processors.
KUALA LUMPUR, Jun 16 2023 – Intel has revealed a significant update to its client compute branding, introducing the all-new Intel® Core™ Ultra and Intel® Core™ processor brands. The company’s latest branding overhaul commences with the forthcoming release of the highly anticipated Meteor Lake processors. This strategic move aims to effectively differentiate between Intel’s cutting-edge technological advancements and its mainstream offerings, enabling PC buyers to make more informed decisions based on their specific computing requirements. With an unwavering commitment to innovation and technology leadership, Intel’s revamped branding aligns perfectly with its focus on power efficiency and AI capabilities at scale. Moreover, these changes streamline the Intel Core processor brand, implementing a tiering system based on the Intel 3/5/7/9 processor model, which will debut with the forthcoming next-generation processors.
The updated client branding structure incorporates several notable improvements. Firstly, Intel introduces the Intel Core Ultra processor brand, which represents the pinnacle of performance for client processors. Simultaneously, the Intel Core processor brand is simplified to encompass mainstream client offerings. Furthermore, Intel adopts a new tiering system denoted by 3/5/7/9 for its upcoming next-generation processors. The evolution of the Intel Evo™ Edition platform brand showcases Evo-verified designs, emphasizing the pursuit of excellence in user experience. In addition, Intel introduces the Intel vPro® Enterprise and Intel vPro® Essentials device labels to denote relevant commercial systems, enhancing clarity for enterprise customers.
The introduction of the Meteor Lake processors is a pivotal moment in Intel’s client processor roadmap. These processors will mark the first implementation of Intel’s advanced 3D packaging technology called Foveros, enabling chiplet designs and driving improvements in power efficiency and graphics performance. Notably, the Meteor Lake processors will also integrate Intel’s dedicated AI engine, Intel® AI Boost, further augmenting their capabilities.
The updated branding structure reflects Intel’s commitment to its future client technology roadmap. These changes simplify the identification of suitable client solutions within Intel’s renowned partner ecosystem, empowering customers to make informed choices aligned with their computing needs. Moreover, this branding update reinforces the enduring prominence of the Intel Core brand, which has been a cornerstone of the PC industry for almost two decades.
