Ingram Micro Advances Sophos MSP Connect Flex Partner Program In Singapore, Malaysia, Thailand And Indonesia

Sophos and Ingram Micro have announced an expanded partnership, which will see the distributor working to recruit new managed services partners to the Sophos MSP Connect Flex program. Ingram Micro is already one of Sophos’ leading cloud partner distributors worldwide and this initiative is expected to expand Sophos’ reach across Singapore, Malaysia, Thailand and Indonesia.

Lee Welch, executive director, Cloud Services, Ingram Micro, confirms, “Resellers across ASEAN and indeed around the world recognise the considerable opportunity they have in providing their end users with unimpeachable cybersecurity solutions. Those who aren’t yet on board with Sophos can align themselves with the vendor and start delivering managed security solutions based on its proven technology.”

Just last month at the 15th ASEAN Defence Ministers’ Meeting (ADMM), it was announced that a new Cybersecurity and Information Centre of Excellence will be set up in Singapore, to better allow exchanges among ASEAN defence establishments against the threats of cyberattacks, disinformation and misinformation. This reflects ASEAN’s collective commitment to strengthening cybersecurity defence to protect against prevailing and emerging security threats across Southeast Asia.

Against the backdrop of digitalisation, organisations and governments in Southeast Asia find it more important now to get the most value for every cybersecurity dollar spent. This makes the potential for resellers in the region clear as there is now priority to invest and improve the effectiveness of one’s cyber defence capabilities.

Lee continues, “Of course, good security isn’t about spending alone – it is about selecting and implementing solutions that appropriately mitigate the risks faced by individual businesses. By adding Sophos to their inventory, resellers in Singapore, Malaysia, Thailand and Indonesia have a recognised name capable of effectively combating threats, which are now a daily part of doing business.”

Sophos MSP Connect Flex is designed specifically for Managed Service Providers (MSPs) and provides the option to integrate service-based pricing into a single monthly billing report delivered through the Sophos Central Partner Dashboard. With MSP Connect Flex, partners are in control of how and where licences are distributed, as well as the flexibility to offer competitive pricing that maximises margins.

Commenting on the partnership, Keith Choy, channel director, ASEAN, at Sophos, says, “The increased sophistication of ransomware and other cybersecurity threats, combined with the ongoing issue of trying to attract and retain skilled cybersecurity personnel, has seen organisations turn to external experts such as MSPs.

“This trend has helped drive Sophos MSP business growth in ASEAN significantly in the past year and we are now looking to accelerate this growth through Ingram Micro. With Ingram Micro’s expertise in the cloud partner space coupled with the success of our alliance overall, it makes perfect business sense to join forces to expand Sophos MSP Connect Flex in Singapore, Malaysia, Thailand and Indonesia.”

2 August 2021

Author: Terry KS

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