Swirl, a mobile and social technologies provider recently has conducted an independent study among 1,000 women shoppers to understand what women want when shopping their favourite apparel. The survey found majority of the women (76%) preferred in-store shopping rather than online (22%), via tablet (1%) and via smartphone (1%). The major reasons causing women still prefer in-store shopping are they want to see and touch clothes and shoes (92%), try on clothes for fit (90%) and explore and discover new styles (72%). For more findings of the survey, please refer to the below infographic by Swirl.
