Kaspersky introduces an advanced consumer protection portfolio for Malaysia, featuring enhanced security, privacy, performance, and identity features to tackle the increasing cyber threats faced by users. The new range of products ensures comprehensive protection and a seamless user experience across various platforms.
27 July 2023 – Kaspersky, a globally recognized leader in cybersecurity solutions, has taken a significant step forward in ensuring the safety of Malaysian users with the launch of its new and simplified consumer solutions portfolio. The revamped product line comes with a series of brand-new features, a user-friendly interface, and comprehensive protection across various platforms, addressing the contemporary challenges of security, privacy, performance, and identity protection.
As cyber threats continue to evolve in sophistication and scale, Kaspersky’s commitment to safeguarding users from online risks remains unwavering. In a recent report, the company revealed that its solutions had successfully thwarted a staggering 505,879,385 attacks launched from online resources worldwide in the previous year. Furthermore, the Web Anti-Virus component effectively blocked 109,183,489 unique malicious objects, representing a substantial 69% increase compared to the previous year.
In Southeast Asia, mobile malware attacks have been a growing concern, and Kaspersky’s proactive approach prevented 207,506 such attacks. Notably, Malaysia accounted for 27,377 of these attacks, positioning the country as the second-highest in the region in terms of cyber threat incidence. Addressing the rising challenges posed by cybercriminals, Adrian Hia, Managing Director for Asia Pacific at Kaspersky, emphasized the need for continuous vigilance to stay ahead of cyber threats. He highlighted that malware is increasingly exploiting legitimate channels like official marketplaces and popular apps, including scam apps and dangerous mobile banking malware, necessitating the urgent need for proactive measures.
New threats have also emerged in the cyber landscape, ranging from advanced stealers targeting popular online gaming platforms and cryptowallets to stalkerware that enables unauthorized access to an individual’s private life via their mobile devices. The changing dynamics of the digital world call for increased awareness and action to combat these threats effectively.
As part of its ongoing commitment to cybersecurity, Kaspersky has reimagined its consumer protection approach, extending its focus beyond traditional antivirus solutions. The newly introduced product line, which includes Kaspersky Standard, Kaspersky Plus, and Kaspersky Premium plans, caters to different user requirements and offers protection for a wide array of devices on Windows, Mac, iOS, and Android platforms. Each plan encompasses a range of functionalities to provide users with tailored cybersecurity options.
The Kaspersky Standard plan offers real-time protection against the latest digital threats, safe browsing, and anti-phishing capabilities, along with a Pre-Kaspersky virus removal tool to eliminate any potential threats that may have entered a user’s system before installation. Additionally, the plan includes a Firewall and Network Monitor, empowering users with information about app connections to the internet. Performance-enhancing features such as Quick Startup, PC Speed-up, and Disk Space Cleanup tools optimize system efficiency while ensuring an uninterrupted experience through Game and Do Not Disturb modes.
For users seeking heightened privacy capabilities, the Kaspersky Plus plan includes everything offered in Kaspersky Standard, along with unlimited VPN and a Premium Password Manager. The Data Leak Checker monitors the internet and dark web, alerting users if their private data has been compromised and providing recommendations on mitigating potential risks. Password Manager ensures robust password protection, identifying weak passwords and potential leaks. Furthermore, the plan includes the ability to monitor devices connected to a home network, catering to the needs of users with smart home technology.
The most feature-rich subscription plan, Kaspersky Premium, adds digital identity protection and premium technical support, with priority access to phone calls or chat services, remote expert installation help, and personal PC health checks. To protect users’ sensitive data, the Identity Protection Wallet securely stores copies of documents like passports and driver’s licenses in encrypted formats to prevent identity theft, allowing access across all devices. Additionally, customers of Kaspersky Premium will receive a complimentary one-year subscription to Kaspersky Safe Kids, an invaluable bonus for parents seeking to protect their children online.
The company’s vision for the future involves further ecosystem development, expanding partnerships and integrations to deliver enhanced value and services to users. In line with this vision, Kaspersky has implemented significant user experience (UX) improvements across its products, ensuring a seamless and user-friendly interface. The revamped portfolio focuses on three key areas: prevention, monitoring, and education. All dangerous threats are automatically blocked, and users receive notifications of potential threats or actions that may cause damage, enabling them to make informed decisions without interrupting their digital experiences.
Kaspersky’s commitment to cybersecurity extends beyond its product offerings, emphasizing the need to empower users with knowledge. Recognizing that users may engage in various digital activities, from gaming and education to exploring the metaverse, Kaspersky stresses the importance of having the tools to navigate the digital landscape confidently.
Wei Ping Wong, Head of B2C for Southeast Asia at Kaspersky, expressed pride in launching the new product portfolio in Malaysia, acknowledging the increasing stakes of cybersecurity in today’s digitalized world. With an ecosystem of security services catering to different platforms and user needs, the new portfolio aligns with the reality of the evolving cyber threats landscape, underscoring the company’s commitment to keeping consumers’ digital lives secured and private.
To learn more about Kaspersky’s new consumer solutions portfolio and its approach to comprehensive protection, Malaysian users can find exclusive offers on Lazada and Shopee with 15% off on 8.8.
