AliExpress has announced David Beckham as its global brand ambassador to promote its UEFA EURO 2024™ campaign, enhancing fan engagement through interactive games and exclusive prizes. The campaign highlights AliExpress’s commitment to global consumer experience and investment.
27 May 2024 – Following its announcement in March of becoming the exclusive global e-commerce partner of UEFA EURO 2024™, AliExpress has now officially introduced David Beckham as its new global brand ambassador. In this partnership, Beckham will help fans ‘Score More with AliExpress’ during UEFA EURO 2024™, kicking off with an exciting new campaign.
Launch of UEFA EURO 2024™ Campaign
David Beckham, the global sport and lifestyle icon, will spearhead AliExpress’s UEFA EURO 2024™ campaign, bringing fans closer to the action. Launching today, the campaign will allow AliExpress users to participate in a series of interactive games to win exclusive discounts and time-limited prizes, including match tickets. As part of its commitment to enhancing the global consumer experience, AliExpress is investing millions of Euros in discounts, deals, and engagement activities during the games. New and eligible users will also be entered into exclusive lucky draws with prizes to welcome them to the platform.
The ‘Spend Less, Get More’ TV campaign, released today, showcases this new initiative.
‘Shake and Win’ Promotion
During the tournament, which runs from June 14 to July 14, AliExpress will introduce an innovative ‘Shake and Win’ promotion. Following each goal in the games, eligible users can log onto the AliExpress app and shake their smartphone for a chance to win time-limited prizes. This promotion aims to add an extra layer of excitement for football fans and AliExpress users alike.
“AliExpress is helping fans get even closer to UEFA EURO 2024™ this summer, by offering them great prizes as the action takes place on the pitch,” said David Beckham.
Gary Topp, European Commercial Director of AliExpress, added, “AliExpress is excited to welcome David Beckham as our global ambassador ahead of the Summer of Sports that is set to kick off in Europe. Whether you’re a football fan or not, I can think of no-one better to show how easy it is to win with AliExpress during UEFA EURO 2024™.”
Continued Investment in Global Consumer Experience
AliExpress continues to invest in its premium service, AliExpress Choice, which offers consumers a great selection, speedy shipping, and hassle-free returns. During UEFA EURO 2024™, AliExpress is also offering millions in discounts and deals to enhance the shopping experience for its global user base.
UEFA EURO 2024™ will take place from June 14 to July 14 in 10 host cities across Germany, featuring 24 national teams competing for the championship.
