CIMB Bank leverages on the viral nature of Facebook

CIMB Bank Bhd (CIMB Bank) has launched its deposit campaign namely Savings Circle running on the leading social network platform Facebook, becoming the first bank in the country integrating social media into the business.

The deposit campaign is open to all CIMB Bank and CIMB Islamic savings and current account holders from Nov 1, 2012 until March 10, 2013, offers RM500,000 to be won. The CIMB Bank customers can join the campaign by registering themselves on the Saving Circle application on CIMB Malaysia’s Facebook page and then deposits your saving / current account, invite friends to join or use your debit card when shopping for earning points.

by Alice Lee

Author: Terry KS

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