Ku Addyfazly Ku Radin, founder of BROKU, is empowering Malaysian F&B SMEs and MSMEs by providing essential business coaching and financial literacy programs, helping them overcome challenges and achieve sustainable growth. Through BROKU’s innovative digital platform and Licensing Program, over 200 companies have benefited from business management and financial guidance.
6 September 2024 – As Malaysia’s food and beverage (F&B) sector is projected to surpass US $13 billion in 2024, the industry’s growth is undeniable. However, for many local SMEs and micro-SMEs (MSMEs), accessing adequate financing and support remains a significant challenge.
Recognizing this gap, Ku Addyfazly Ku Radin, the Founder of BROKU, embarked on a mission to empower smaller F&B businesses. With over 20 years of experience in the industry, Ku Addyfazly leveraged his insights to establish a platform focused on coaching and guiding entrepreneurs. His goal: to equip F&B operators with essential business skills that help them attract customers, streamline operations, and increase sales.
BROKU offers an all-in-one digital platform designed to enhance business growth by connecting F&B vendors, building a strong network of restaurants, and offering customers exclusive deals, including occasional free meals. Additionally, the platform provides innovative financial services specifically tailored to underserved entrepreneurs.
A key initiative of BROKU is its Licensing Program (BLP), which has already supported 200 companies by improving financial literacy and business management skills. Through BLP, business owners gain knowledge in financial documentation, marketing strategies, and supply chain management, enabling them to optimize their operations using the latest technological advancements.
Ku Addyfazly’s vision extends beyond mere business growth. He emphasizes the importance of accessible financial advisory services for SMEs and MSMEs, highlighting that many business owners still struggle with cash flow, sometimes turning to high-interest lenders. He advocates for digitalization as a key driver of success in the F&B industry, offering solutions that help businesses integrate technology into their operations smoothly.
Looking ahead, BROKU aims to further support entrepreneurs through fundraising efforts with Wahed Ventures, focusing on expanding its reach and fostering the long-term growth of Malaysia’s F&B sector.
