Baidu Unveils AI-Powered Enhancements in Mobile Ecosystem at Wanxiang Conference 2024

Baidu showcased its latest AI-driven advancements across its mobile ecosystem at the 2024 Wanxiang Conference, emphasizing the integration of AI agents in key services to enhance productivity and innovation for users and enterprises.


31 May 2024 – Baidu, Inc., a leading AI company with a robust Internet foundation, revealed significant progress across its mobile ecosystem at the 2024 Wanxiang Conference. Key services, including Baidu Search, the ERNIE Bot App, the Baidu App, and Baidu Wenku, have been strategically integrated with large language models (LLMs) and ERNIE agents, demonstrating Baidu’s commitment to making AI accessible for both individuals and enterprises.

“Agent means productivity,” stated Jackson He, Senior Corporate Vice President of Baidu and General Manager of the Mobile Ecosystem Group (MEG), in his keynote speech. He emphasized that these AI agents empower users to create and innovate with enhanced capabilities.

Jackson He, Senior Corporate Vice President of Baidu and General Manager of MEG, speaks at 2024 Wanxiang Conference

Enhanced Services Across Baidu’s Mobile Ecosystem

Baidu’s integration of AI into its core services aims to enrich content and services for millions of users:

  • Baidu Search: Currently, 11% of search result pages feature AI-generated content.
  • Baidu AI Image Assistant: Allows users to generate and edit images using text prompts.
  • Interactive Channel on Baidu App: Enables multi-turn dialogue and access to specialized agents.
  • Baidu Wenku: Offers over 100 multimodal AI features, with 1.2 billion high-quality document resources, serving 140 million users. The new AI application, Chengpian, can handle complex tasks such as professional knowledge retrieval and content creation.
  • ERNIE Bot App: Functions as a 24/7 intelligent personal assistant.

AI Agents for Enterprises and E-commerce

For enterprises, AI agents unlock vast potential for intelligent transformation, addressing business needs like supply-demand matching and operational efficiency. In the e-commerce sector:

  • Baidu Select: Utilizes AI tools to offer personalized shopping recommendations and has seen a significant increase in GMV and user engagement.
  • Huiboxing: An AI-powered digital human livestream platform that enhances sales performance with lower costs.

AgentBuilder Platform

Baidu’s AgentBuilder supports zero code and low code development modes, facilitating the creation and deployment of AI agents. It has served over 160,000 developers and users, and more than 50,000 enterprises, covering over 100 application scenarios. The platform enables the creation of diverse agents, from small-scale personal assistants to large-scale corporate solutions.

Technological and User Traffic Advantages

Jackson He highlighted Baidu’s dual advantages in AI technology and massive user traffic. The powerful ERNIE foundation model underpins Baidu’s AI agents, excelling in understanding, generation, reasoning, and memory. The Baidu App boasts 676 million monthly active users and supports a vibrant ecosystem of 9.7 million creators.

“This is an era where everyone has a chance to rise – everyone can participate and create,” He stated, encouraging individuals to embrace AI agents to fully unleash their creative potential.

Author: Terry KS

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