3-D Secure Can Positively or Negatively Impact Sales Conversion Rates

Jan 10, 2014 (Fri): In collaboration with the strategy consulting form Edgar, Dunn & Company, the global payment solution provider Adyen has conducted analysis of how applying 3-D Secure to all transactions can positively or negatively impact conversion rates on a per-country basis. The report reveals that 3-D Secure has an overwhelmingly positive impact on conversion rates in countries such as India (up 30%) and the United Kingdom (up 2.5%) but negative impact in Brazil (dropped 55%), China (dropped 43%) and the United States (dropped 43%).

Author: Terry KS

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