11street Online Marketplace Gears Up to Support Malaysian SMBs

KUALA LUMPUR, 11 March 2015 (Wed): 11street.my, a trustworthy and optimised online marketplace launching in April 2015, today unveils ‘Seller Zone’ – the FIRST education centre and support facility in Malaysia catering for e-commerce business coaching, training and development programs to foster the local online sellers’ population growth.

11street’s Chief Executive Officer, Hoseok Kim shares that the newly built Seller Zone is a timely initiative driven by the company’s aspiration to elevate the Malaysia’s e-commerce market to a new maturity level.

Kim points out, “In Malaysia, the population of small and midsize business (SMB) doing online business is forecasted to grow by 400 percent – Which suggests that at least a quarter (25 percent) of the existing SMBs will venture into online business within the next 10 years to grow from the current base of a mere 5 percent.”

“The rapidly increasing population of online SMB is coherent with the e-commerce economy that is growing at a compound annual growth rate (CAGR) of 32 percent. Undoubtedly, education will be the most crucial element to nurture the triple digit healthy growth of the SMB e-commerce ecosystem.”

Kim shares, “Against such backdrop, building Seller Zone in Malaysia is the most natural progression where we can deliver and transfer our knowledge, expertise and know-hows to help local SMBs to go online.”

Located at 11street’s office based in Menara Nu, KL Sentral, Seller Zone is equipped with professional photography studios, training centres, and a simple yet stylish public lounge for networking, relaxation and refreshment. Built over a total floor area of 9,500 sq. ft. the first and largest e-commerce education centre and support facility is primarily designed to provide e-commerce coaching workshops, training and development programs.

11street Offers Know-hows and Knowledge Transfers as Differentiator

He further shares, “The key differentiator of 11street is the vast experiences and know-hows that the company has gained through its many years of global e-commerce ventures and in Korea, which can be transferred to the local online sellers ensuring they have a better chance to succeed in e-commerce.”

“Every online seller will walk away from any training session held at 11street’s Seller Zone with applicable knowledge needed to create a positive impact onto their businesses.”

Joins Hand with MDeC and Google Malaysia to Drive SMB’s E-commerce Uptake

Kim also highlights that 11street’s direction on offering online business coaching, training and development programs is in line with the local government’s call to uplift the SMBs’ e-commerce adoption as part of the on-going Digital Malaysia Initiatives.

“Multimedia Development Corporation (MDeC) and Google Malaysia are in full support of 11street’s online business training and development programs for SMBs and revealing that, our new Seller Zone is an exemplary strategic investment that is highly sought after to boost Malaysia’s e-commerce sector,” Kim says.

Wee Huay Neo, Director of eCommerce Division from MDeC says, “MDeC is fully supportive of 11Street’s online business training and development programs for local SMBs. With the Malaysian e-commerce industry expected to grow rapidly, the e-commerce industry is thriving with opportunities and this platform will help enable SMBs to jump onto the e-commerce ecosystem.”
Google Malaysia’s Industry Head for eCommerce, Marc Woo says, “We are always glad to help more SMBs get online to grow their business and we are supportive of 11street’s Seller Zone which encourages SMBs to harness the power of the Internet. We look forward to help these Malaysian SMBs get more familiar with our digital marketing tools such as Google AdWords and Google Analytics.”
Coaching and Training Programs Moving Forward

Kim continues, “For the start, online business coaching workshops, training and development courses will be conducted at least twice a day with a maximum of 20 pax per session.”

“These complimentary courses don’t just educate, but also share on how online sellers can seamlessly integrate their businesses onto 11street platform. Some regular courses include integrated marketing for online business, product photography etc.”

“In the later part of 2015, we will set up satellite Seller Zone in remote areas to benefit online sellers that are based out of Klang Valley. The training courses’ frequency are also set to increase whenever the participants’ demands arise.”


Author: Terry KS

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