Jom Beli Sambil Memberi with 11street’s Do Good Deals!

1 July 2016: Throughout the month of Ramadhan, is partnering with The Budimas Charitable Foundation to launch ‘Do Good Deals’ charity campaign, aiming at raising funds for underprivileged children to provide them the most important meal of the day.

In Malaysia, 11street has been well-known for finding variety of products for consumers at shockingly good prices. Taking a different spin this Ramadhan, the e-commerce giant is launching a charity initiative termed as ‘Do Good Deals’ offering shoppers the opportunity to Beli Sambil Memberi, with good deals and an avenue for patrons to do something good for the community.

On 11street’s ‘Do Good Deals’ page, shoppers can opt to pay the charity price of selected products, priced slightly higher than its recommended retail value and any extra ringgit contributed by patrons will be matched rightfully by 11street. All proceeds will then be donated to help provide food to children in schools in Malaysia.

Hoseok Kim, CEO of 11street shared, “At 11street, we’re constantly thinking of ways to give rather than to receive. One of the ways we give back to Malaysians is to find great bargains for our shoppers. This festive season, we’re keeping true to our core value, which is to provide good deals but the point of difference is, we’re turning the table around to show a different perspective of a good deal by granting consumers an option to smile while paying at a higher price.”

“Making it relevant to our customers, we’ve carefully selected the brands and products that share the same believe as we do, as we populate the ‘Do Good Deals’ page during this Ramadhan shopping season. Taking things up a notch, we are committed to match every ringgit raised by Malaysians through the campaign to bring the nation one step closer in defining the future of our children,” added Mr Kim.

Feed a Child with Just a Click

Working hand-in-hand with The Budimas Charitable Foundation, proceedings from 11street’s ‘Do Good Deals’ campaign will be used to afford breakfast for underprivileged children at the break of dawn, tentatively aimed to start from September 2016.

This initiative is an extension from the Budimas Food Charity Fund that was introduced since 2010, to ensure that the school children who come from poorer families, do not go to school hungry. The Budimas Foundation now caters to more than 6,900 disadvantaged children by providing daily breakfast meals for them on every school day.

“Breakfast is the most important meal of the day. It is essential for children’s growth and their ability to focus when classes are on-going. Therefore, this breakfast initiative is more than just ensuring that every child is fed in the morning, but it also provides them with an educational opportunity,” stated Principal Officer of The Budimas Charitable Foundation, Anne Rajasaikaran. “11street’s initiative works towards the same goals and we are very excited to work with them as we continue to provide for these children who really require the attention and aid.”

Paying More for a Great Cause

To encourage people to Beli Sambil Memberi, an array of products ranging from groceries, household items to electronics, are sold from June 6 till July 7, 2016 to equip every home with all things needed for Raya and amongst the brands collaborating with 11street are including Tupperware, Kinohimitsu and many more.

Through this initiative, 11street is reaching out to all Malaysians, enlisting their help to ensure that children all around the nation will not go hungry in the morning. Join the cause and purchase these featured products at an increased cost for the benefit of these children. To support the cause, please visit

‘Do Good Deals’ initiative is also under the umbrella of 11street’s ‘Manis Ramadhan, Meriah Lebaran’ Campaign that curates all Ramadhan and Raya related products, services and promotions that Malaysians are looking for under one e-roof.

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Author: Terry KS

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