ZALORA Launches Dual Language Site

Nov 21, 2013 (Thu): ZALORA, Malaysia’s leading online fashion destination, today announced the launch of its dual language site ( The site is now available to all online shoppers across Malaysia and Brunei in English and Malay.

ZALORA Malaysia has acquired a reputation in the online shopping industry for its fast and convenient services. The online retailer offers customers a variety of services such as ensuring secure online payment methods, providing a 30-day return policy and cash-on-delivery. Since its establishment barely a year and half ago, ZALORA has consistently worked on improving its shopping experience for customers. These initiatives include launching the IOS and Android app to provide a richer mobile shopping experience whilst improving on delivery service with the promise of 24-hour delivery. As demand for their services continues to grow, ZALORA has incorporated dual language to the site.

Giulio Xiloyannis, Marketing and Buying Director of ZALORA Malaysia said, “At Zalora, our goal is to constantly provide online shoppers with the simplest and most convenient access to on-trend and affordable fashion. We have translated over 25,000 product descriptions as well as product categories, Terms of Services, Frequently Asked Questions, Ordering Page and more to go.”

Continued Xiloyannis,“With the newly-added language option, shoppers are able to navigate over 600 brands and 30,000 products across apparel, shoes, accessories and beauty categories in their preferred language. This will definitely enhance our customer shopping experience; at the same time providing us with a great opportunity to reach out to more potential markets.”

Author: Terry KS

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