Terry KS XstraStar has launched a Generative Engine Optimization solution to help brands gain visibility across AI search platforms like ChatGPT and Perplexity. The move reflects a growing shift from traditional SEO to AI-driven discovery and recommendation.
SINGAPORE, 6 MAY 2026 – XstraStar has unveiled a full-funnel Generative Engine Optimization (GEO) solution aimed at helping brands secure measurable visibility across emerging AI search platforms such as Doubao, DeepSeek, ChatGPT, and Perplexity. The offering is designed to position brands not only for discoverability but also for recommendation throughout the AI-driven customer journey.
As global search behavior shifts rapidly toward AI-powered platforms, XstraStar frames GEO as a timely alternative to traditional search engine optimization. By mid-2025, AI search tools had reached an estimated 685 million monthly active users, signaling a structural change in how consumers discover products and services. In contrast, reliance on conventional SEO channels is becoming increasingly limited as AI interfaces take a more central role in decision-making.
At the core of XstraStar’s approach is a structured methodology known as meta-semantic optimization. This process converts brand information into structured, authoritative content formats that are more easily interpreted and surfaced by AI systems. The framework consists of four key stages: semantic profiling, technical content optimization, multi-channel distribution, and continuous performance monitoring.
To support execution, the company has developed a proprietary analytics platform that tracks five critical performance indicators, including mention rate, average AI ranking, sentiment, competitive positioning, and recommendation likelihood. These metrics are updated daily across major AI platforms and consolidated into a unified scoring system, allowing brands to benchmark performance and monitor progress over time.
According to XstraStar, early adopters have recorded significant gains, with AI mention rates increasing from zero to between 50 and 70 percent within three to five months. Clients have also reported multiple-fold growth in organic impressions and clicks, particularly among technology companies expanding internationally across SaaS, productivity, and research segments.
With operations spanning Asia and Singapore, XstraStar positions itself among the early providers offering full-funnel performance metrics, covering the entire journey from AI visibility to user acquisition and conversion. The company aims to help brands adapt to a rapidly evolving digital landscape where AI platforms are becoming the primary gateway for search and commerce.