In today’s data-first world, data has become the life force that enterprises use to accelerate decision velocity and deliver continuous innovation. With data driving so much strategic business decision-making, protecting organisational data is a critical priority for APAC enterprises. Traditional backup and recovery solutions are increasingly struggling to comprehensively protect the rapidly growing data volume, especially in hybrid IT environments. Many organisations are facing growing complexities in managing backups across environments, with slow data recovery times affecting business continuity. Many backup solutions also do not offer adequate built-in ransomware protection capabilities to defend against highly advanced cybersecurity threats.
Modernising data backup and recovery is now do-or-die for APAC organsations, especially with surging AI adoption driving exponential data growth. To build a robust, effective backup and recovery system, enterprises need a streamlined approach that consolidates backup and recovery operations in a unified management platform, which helps eliminate complexities and provide consistent protection to data, whether on-premises or in the cloud.
Backup and recovery solutions should also come with built-in data security and ransomware protection via encrypted and immutable backups. Encryption ensures backup data is unreadable to attackers, while data immutability prevents backup data from being modified or deleted by threat actors. Enterprise customers are increasingly demanding cyber resilient vaults that are both air-gapped and immutable because this approach optimises the accuracy of recovery points and the speed of application and business recovery.
Enterprises can also leverage AI-powered solutions to supercharge backup and recovery. AI can automate data backups to ensure frequent and safe backups, while making data recovery faster and more accurate. AI and machine learning can also improve the robustness of an organisation’s response to data loss incidents by helping to detect anomalies and identify potential security risks, such as identifying the point of infiltration of a ransomware encryption.
by Justin Chiah, Vice President and General Manager, Data Services and Storage, Asia Pacific, HPE
