WePlay’s Songkran campaign has been spotlighted on the Apple App Store’s “Today” tab in Thailand, celebrating Thai New Year through interactive digital experiences that fuse cultural heritage with creative gameplay.
THAILAND, 10 APRIL 2025 – WePlay, a global leader in social gaming, has earned a major spotlight with its special Songkran Festival campaign being prominently featured in the “Today” tab on the homepage of Apple’s App Store in Thailand. This editorial recognition celebrates WePlay’s cultural sensitivity and innovative approach to integrating local traditions with cutting-edge social gaming experiences.
The campaign, themed around Thailand’s traditional New Year festival, showcases WePlay’s beloved mascot “Wei Zai” reimagined in Thai aesthetics. Users were invited to participate in the “Songkran Creative Campaign” by incorporating iconic cultural motifs such as Ganesha statues, lotus blossoms, and floating lanterns into their artwork using the platform’s Draw & Guess game. The most outstanding creations are eligible for the “Best Design Award,” offering winners in-app recognition and exclusive rewards like recharge rebates and discounted treasure chests.
Apple’s editorial team praised the campaign as a prime example of cultural innovation in gaming, stating:
“Showcase your Songkran creativity on WePlay! The platform masterfully translates the festival’s spirit into an interactive experience, striking a balance between technological innovation and cultural tradition.”
At the heart of WePlay’s success is its commitment to fostering vibrant global connections through interactive entertainment. By combining immersive gameplay with rich cultural storytelling, WePlay has transformed Songkran into a virtual celebration where global users can engage with Thai heritage in a fresh and meaningful way.
This App Store feature also marks a pivotal moment in WePlay’s strategy for international growth. The company plans to continue collaborating with regional creators and communities to spotlight cultural festivals worldwide, using gaming as a medium for global connection and creativity.
As WePlay expands, it aims to redefine the future of social entertainment—where culture, creativity, and community merge to deliver more than just games, but shared experiences that resonate across borders.
