Supercell’s highly anticipated mobile game, Squad Busters, launches globally with a star-studded commercial featuring Hollywood icons and internet sensations. With 40 million pre-registrations and expectations to surpass $1 billion in revenue, the game promises inclusive and entertaining gameplay for players worldwide.
29 May 2024 – In a spectacular global debut, Supercell, the powerhouse behind mobile gaming sensations like Clash of Clans and Brawl Stars, has unleashed its latest creation, Squad Busters, onto the world stage. Accompanying this momentous release is a star-studded commercial featuring Hollywood heavyweights like Chris Hemsworth, Christina Ricci, Ken Jeong, Will Arnett, and Auli’i Cravalho, adding a touch of glitz and glamour to the gaming universe.
Squad Busters is not just another mobile game; it’s an adrenaline-pumping action extravaganza that pits players against each other in epic 10-person multiplayer battles. With rounds lasting a mere four minutes, players must strategically build up their squads and compete ferociously to claim the most gems, all while navigating a diverse cast of characters drawn from the expansive Supercell universe. Designed to cater to every mobile gamer, Squad Busters offers intuitive and inclusive gameplay, ensuring both casual players and competitive enthusiasts find their place in the fray.
The launch commercial sets the tone for the game’s excitement, opening with an unsuspecting protagonist rudely awakened by the eccentric Ken Jeong, known for his antics on The Masked Singer, in the guise of an eccentric Chicken character. Surrounded by the formidable Squad Busters crew, including Hemsworth’s Barbarian King, Ricci’s sinister Witch, Arnett’s amiable lumberjack Greg, and Cravalho’s shotgun-wielding Shelly, the protagonist embarks on a whirlwind adventure that spans from dawn till dusk.
Directed by the acclaimed Jody Hill, the commercial follows the celebrity squad as they inject fun and mischief into the protagonist’s everyday life. From accompanying him to a nerve-wracking job interview to squeezing into a cramped car for a Carpool Karaoke rendition of a Nickelback classic, the Squad Busters cast brings laughter and entertainment at every turn. Along the way, they encounter a rival player’s squad, portrayed by internet sensations like TikTok star Bella Poarch and YouTube phenomenon ZHC, in a battle of wit and skill that keeps viewers on the edge of their seats.
However, the excitement doesn’t end there. In a clever nod to the game’s target audience, Seth Phillips, also known as Dude With Sign, makes a cameo appearance during the epic showdown, further cementing Squad Busters’ appeal to a younger demographic.
The launch of Squad Busters marks a significant milestone for Supercell, representing the company’s first global game release in over five years. Anticipation for the game has been sky-high, with an unprecedented 40 million pre-registrations recorded, setting a new record for mobile gaming. With such overwhelming demand, Supercell aims to replicate the success of its previous hits, such as Clash of Clans and Clash Royale, by surpassing the $1 billion mark in lifetime revenue.
Commenting on the launch, Ilkka Paananen, CEO of Supercell, expressed his excitement, acknowledging the dedication of the Squad Busters team in delivering a game that promises endless fun for players worldwide. He emphasized the significance of this moment, marking Supercell’s return to the forefront of mobile gaming innovation after a five-year hiatus.
“To mark this launch, our team wanted to create a show-stopping moment, so it felt fitting to have Hollywood icons face off against social media stars in a fun way, showing that life really is more fun when you’re with a squad!” said Paananen.
With Squad Busters now available for download on iOS and Android devices, players around the world can immerse themselves in the action-packed world of Supercell’s latest masterpiece, ready to forge their own path to victory alongside their favorite characters from the Supercell universe.
