Smart Rental Introduces Malaysia’s First Sustainability Laptop Subscription Service

Smart Rental introduces “My Sustainability Choice,” Malaysia’s first sustainability laptop subscription service, aimed at reducing e-waste and promoting Eco-conscious computing practices. Through unique features like Planet Points Earning and the Green Warrior Program, Smart Rental aims to revolutionize the tech industry while fostering environmental sustainability.


29 April 2024 – Linear Channel Sdn Bhd, also known as Smart Rental, is proud to announce the launch of Smart Rental Web 3.0: “My Sustainability Choice” on April 25th, 2024. This innovative initiative marks Malaysia’s first-ever sustainability laptop subscription service, aiming to revolutionize the tech industry and promote environmental sustainability.

“My Sustainability Choice” is not just an e-Commerce platform; it’s a subscription-based initiative driven by the Green Movement. Its primary goal is to reduce e-waste and foster Eco-conscious computing practices in Malaysia. Built on the core principles of environmental, social, and governance (ESG) sustainability, this initiative aims to sustain the life-cycle of computers and mitigate the impact of excessive e-waste on our planet.

According to the RESPO WEEE Association, an estimated 61.3 million tons of e-waste were generated in 2023, with only 18% properly processed and recycled. “My Sustainability Choice” addresses this challenge with its unique features:

Key Features of “My Sustainability Choice”:

  1. Planet Points Earning: Subscribers earn Planet Points with every unit subscribed, which can be used to offset future subscriptions, redeem high-value products, or contribute to supporting B40 Students.
  2. Green Warrior Program: This program offers the opportunity to transition from a subscription to ownership at the end of the 3rd year, at just 8% of the recommended retail price. By returning the equipment, subscribers contribute to extending its life-cycle and supporting B40 Students.

In addition, “My Sustainability Choice” offers a referral program where users are rewarded for referring others to join the movement. Smart Rental’s technology tracks referrals, ensuring ambassadors earn commissions for every person who joins the network through them. This network effect aims to promote sustainable practices and contribute to saving the planet.

Joshua Chin, Founder and CEO of Smart Rental, expressed his enthusiasm, stating, “We are thrilled to introduce ‘My Sustainability Choice’ to the Malaysian market. Our vision is to witness Smart Rental evolve into a global marketplace for subscription-based Green Products, catering to businesses and consumers worldwide.”

Smart Rental’s collaboration with FSBM Holdings Berhad deepens with the signing of a Collaboration Agreement on April 25th, 2024. Linear Channel Sdn Bhd and FSBM i-Design Sdn Bhd, a wholly-owned subsidiary of FSBM Holdings Berhad, will formalize their partnership to enhance Smart Rental’s programs.

Furthermore, Smart Rental is actively pursuing a NASDAQ listing as part of its continuous growth strategy and commitment to transparency. Engaging a professional financial advisory firm for the NASDAQ IPO program underscores Smart Rental’s dedication to delivering value to shareholders while advancing its sustainability agenda.

Smart Rental Team

Author: Terry KS

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