Shopee has launched #ShopeeHaul Gaya Lagi Lit, a versatile capsule wardrobe empowering Malaysian women through self-expression, featuring modest pieces for various body types and styles. The collection supports local fashion brands and aims to reach a broader audience with affordable and stylish options.
2 July 2024 – Shopee, the premier e-commerce platform in Southeast Asia and Taiwan, has unveiled #ShopeeHaul Gaya Lagi Lit, a curated capsule wardrobe designed to empower Malaysian women in their self-expression journeys. This innovative collection focuses on versatility and flattering silhouettes, offering a variety of modest pieces that can be effortlessly combined to achieve three distinct styles: Warna Lit Lit, Every Body Cantik, and Girl Boss. Gaya Lagi Lit showcases Shopee’s commitment to inclusivity, featuring staple garments designed to flatter diverse body types and skin tones. Curated by Shopee’s in-house fashion stylist, the collection encourages women to cultivate a personal style that reflects their unique personality with unwavering confidence. Each piece fosters effortless, budget-conscious self-expression while supporting the growth and success of Malaysian fashion sellers on the platform.
“Shopee is proud to unveil the 7.7 #ShopeeHaul Gaya Lagi Lit collection, a culmination of strategic partnerships with Malaysian fashion brands: Ariana Exclusive, Desince, Garden Store, Hany Shop, Indah Pesona, Le’Fonse, Lovito Muslim, Lovito, Marvelry, Muslimin and Muslimah, and Syifa Exclusive. This modest capsule wardrobe offers an affordable price range to expand access to stylish apparel for underserved consumers. By offering a range of flattering and versatile pieces, it allows Malaysian women to curate a wardrobe that truly reflects their individuality and inspires them to confidently navigate the world,” stated Ming Kit Tan, Head of Marketing and Business Intelligence at Shopee Malaysia.
Warna Lit Lit: Bold and Eye-Catching
Warna Lit Lit is for the bold woman with a daring spirit and unique sense of style. This style thrives on complementary colors that showcase individuality. An oversized t-shirt from Le’Fonse paired with a skirt from Desince, Indah Pesona, or Syifa Exclusive forms a relaxed yet statement-making foundation. Adding a shawl from Hany Shop and fun accessories like a beaded bracelet from Marvelry and a mini-bag from Garden Store personalizes the look. Layer with a neutral-colored jacket from Lovito to soften the ensemble and celebrate the power of color and joy.
Every Body Cantik: Style Without Limits
Every Body Cantik celebrates inner beauty and confidence, ensuring that clothing serves as a tool for self-expression rather than restriction. A maxi dress from Lovito Muslim, when cinched with a belt, flatters any body type while maintaining comfort. Adorn with jewelry from Marvelry and a tudung bawal from Muslimin and Muslimah. Choose your preferred footwear to make the look your own. This style celebrates individuality and confidence, empowering every woman to embrace her unique beauty.
Girl Boss: The Empowered Woman
For the modern Malaysian woman embodying self-confidence and drive, Girl Boss offers a smart casual look. Pleated trousers and crisp button-up shirts from Lovito Muslim create a strong foundation, complemented by a statement jacket from Lovito. Muslim women can add a tasteful tudung shawl from Ariana Exclusive to personalize the look. Optional bold jewelry enhances individuality. Complete the outfit with sleek boots or heels for a commanding presence, or sneakers for urban dynamism. A practical bag reflects determination and focus.
“#ShopeeHaul operates on a dual mission: empowering local SMEs within the modest fashion industry and enhancing product selection for Malaysian customers, particularly those seeking affordable apparel. This commitment to inclusivity exemplifies Shopee’s dedication to leveraging technology to create a more diverse and accessible online marketplace for everyone,” elaborated Tan.
Shopee continues to streamline fashion shopping for Malaysians with On-Time Guarantee for faster deliveries, including next-day and instant delivery options, and additional Shopee self-collection points. An expanded “Change of Mind” return policy allows for hassle-free returns during the 15 Days Free Returns – No Questions Asked* Guarantee period, enabling users to shop confidently and discover their favorite modest looks with ease.
Learn more about #ShopeeHaul Gaya Lagi Lit and shop RM1 Super Seringgit Fashion Deals during the 7.7 Mega Fashion Sale here: https://shopee.com.my/m/7-7.
