Rebecca PY Shopee marks its 10th anniversary in Malaysia by highlighting a decade of growth driven by affordability, fast delivery, and a strong ecosystem of sellers and creators. As it looks to 2026, the platform is doubling down on content-led commerce while keeping value at the heart of the shopping experience.
MALAYSIA, 23 JANUARY 2026 – Shopee is celebrating a decade of operations in Malaysia, marking ten years of growth driven by a deep focus on user needs, affordability, and ecosystem development. Jimmy Tan, Head of Campaigns at Shopee Malaysia, said the platform’s continued leadership in consumer buzz, monthly active users, and app rankings stems from consistently staying close to users and evolving alongside their changing shopping habits.
Since its launch in 2015, Shopee has prioritised value and convenience, with 2025 seeing the rollout of initiatives aimed at delivering tangible benefits to shoppers. Programmes such as Shopee Lagi Murah doubled platform-wide discounts, while the introduction of Next Day Delivery through Fulfilled by Shopee improved delivery speed and reliability while offering additional cost savings. The launch of ShopeeVIP further enhanced the value proposition for Malaysian users with daily vouchers, unlimited free shipping, and early access to exclusive brand deals.
Beyond pricing and logistics, Shopee has accelerated its push into content-led commerce, recognising content as a key driver of purchasing decisions. Between 2024 and 2025, Shopee Live and Shopee Video recorded more than 7 billion views and contributed to the sale of over 13 billion items, highlighting a shift in consumer behaviour where entertainment and social engagement directly influence transactions.
To support this shift, Shopee expanded its affiliate and content ecosystem to more than 800,000 creators, translating engagement into higher traffic and order growth for sellers. Campaigns such as the Shopee House Chinese New Year sale showcased how brands, creators, and affiliates collaborate through livestreams, videos, and social postings to drive festive sales and shared growth.
This ecosystem-driven strategy has also delivered significant impact for local businesses. Over the past decade, Shopee has onboarded more than 2 million micro, small, and medium enterprises, generating over USD38 billion in gross merchandise value and enabling Malaysian sellers to reach customers beyond the domestic market.
Looking ahead to 2026, Shopee plans to deepen its focus on content-led commerce while keeping affordability at the core of its platform. Through strategic partnerships with platforms such as Facebook and YouTube, alongside initiatives like its Content Creator Club, Shopee aims to empower creators and meet rising demand for immersive, content-driven shopping experiences.