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Shopee Kicks Off Chinese New Year Sale with 12-Hour Livestream Marathon and Bigger Festive Rewards

Terry KS 6 days ago

Shopee’s Chinese New Year Sale runs until 18 February, featuring a 12-hour daily livestream marathon, exclusive vouchers, and free shipping with no minimum spend. The campaign also offers VIP-only rewards, early access to deals, and festive entertainment through creator-led shows and movie marathons.


MALAYSIA, 31 DECEMBER 2025 – Shopee has launched its Chinese New Year (CNY) Sale, running from now until 18 February, offering Malaysians bigger festive savings through livestream shopping, exclusive vouchers, and free shipping with no minimum spend. The campaign brings together Shopee Masters, third-party sellers, and popular creators to help shoppers usher in the new year with “double the savings and double the huat”.

At the centre of the celebration is Shopee’s 12-hour CNY Livestream Marathon, starting 1 January 2026. From 12PM daily, Shopee Live game shows on @shopeemamak spotlight CNY must-haves in real time, unlocking livestream-only vouchers of up to 50% off and giveaways of up to 88 million Shopee Coins. Special livestream episodes featuring CNY Sale Shopee Masters and sellers aim to guide shoppers on festive essentials while combining entertainment with instant rewards.

The festivities continue nightly at 8PM with themed CNY Master Shows, featuring feng shui experts, tech reviewers, home and lifestyle creators, and food influencers offering practical tips and festive inspiration. In addition, Shopee has partnered with iQIYI to stream exclusive weekend movie marathons at 8PM, featuring popular Chinese films such as IP Man and Blade of Fury, adding a family-friendly entertainment element to the shopping season.

Beyond livestreams, shoppers can look forward to RM8 and RM88 Knockout Deals from well-known brands including Nintendo, Kinohimitsu, and Gintell, launching on 1 January 2026 during the CNY Opening Sale. Shopee will also highlight key shopping moments throughout the festive period, including Mid-Month Madness, Payday Sale, Double Double Sale, and a final CNY Last Push Sale, giving consumers multiple opportunities to maximise savings.

To further enhance the experience, Shopee is offering daily Free Shipping with No Minimum Spend vouchers, making it easier for shoppers to stretch their budgets across multiple purchases. Meanwhile, Shopee VIP members enjoy additional perks such as exclusive daily 25% off vouchers, higher discounts on peak sale days, and 16-hour early access to selected limited-time deals.

With a mix of interactive livestreams, exclusive rewards, and early-access benefits, Shopee’s CNY Sale aims to give Malaysians more reasons to shop, celebrate, and save this festive season.

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