Terry KS Shopee is doubling down on content-led commerce for Raya 2026 with its Bazar Hebat Raya campaign, featuring 50% Shopee Live vouchers, creator-led fashion sessions and daily livestream deals. The initiative builds on last year’s Raya Bersama Shopee sale, which generated over 1 billion views and massive voucher redemptions.
MALAYSIA, 4 MARCH 2026 – Malaysians are increasingly embracing content-led shopping during major sale periods, blending entertainment with e-commerce to discover products and unlock deals. During the 2025 Raya Bersama Shopee sale, shoppers flocked to Shopee Live for real-time product demonstrations and livestream-exclusive drops, generating over 1 billion views and driving more than 132 billion items sold via livestream, alongside 67 billion vouchers claimed.
Building on this momentum, Shopee has launched Shopee Bazar Hebat Raya, running until 25 March 2026. The campaign leverages creator-driven content, interactive livestreams and daily 50% off Shopee Live vouchers to help households refresh their homes, plan festive outfits and manage open house preparations.
A key highlight of the campaign is #GetReadyWithShopee, where Raya fashion inspiration takes centre stage on Shopee Live. Every Friday from 12PM to 2PM, along with additional sessions on key campaign dates, fashion creators such as Farah Deluna, Sharifah Rose and Qisthena share styling tips, colour pairing ideas and tudung techniques for festive looks. Shoppers can secure featured pieces instantly using upsized 50% off Shopee Live vouchers, stackable with brand promotions.
Popular local brands including Adnaa, Siti Khadijah and Haera HQ are also spotlighted through Raya Best Sellers and New Arrivals, restocked daily at 50% off. Weekend Super Brand Day livestreams from 1PM to 2PM will feature labels such as Naelofar and My Ballerine, offering exclusive drops and additional vouchers.
Beyond fashion, Shopee Live serves as a daily touchpoint for open house planning. Streaming at 12PM and 8PM, hosts highlight Shopee Lagi Murah essentials across groceries, Muslim fashion, beauty and electronics, featuring brands like ZUS Coffee, Wardah and PerySmith. Additional deals include RM10 Fashion and Beauty Flash Deals on selected dates and RM10 Knockout Deals from brands such as Haier, Dreame and Gintell.
The campaign also features celebrity-led sessions, including a cooking livestream by Khairul Aming sharing his sambal and dendeng recipes, as well as a special Raya appearance by Shopee Brand Ambassadors Mimi Fly and Hael Husaini.
With stacked savings such as Free Shipping with no minimum spend, Shopee Coins and flexible payment options via SPayLater, Shopee Bazar Hebat Raya underscores how livestream commerce continues to shape festive spending habits in Malaysia.