Rebecca PY Ryt Bank is expanding its festive campaign with higher Duit Raya rewards and unlimited referrals, following strong Chinese New Year traction. The AI-powered digital bank is also seeing rapid adoption, topping Malaysia’s app charts.
MALAYSIA, 18 MARCH 2026 – Ryt Bank, positioning itself as the world’s first AI-powered bank, is ramping up its festive marketing efforts this Ramadan and Hari Raya with a larger and more rewarding Duit Raya referral campaign. The move builds on the success of its Chinese New Year initiative, where over 500,000 digital Angpows were distributed nationwide.
Under the new campaign, both existing users and new customers can receive digital Duit Raya worth up to RM99 per successful referral, surpassing the RM88 offered during the earlier festive period. The bank is removing referral limits, encouraging widespread participation and aligning the campaign with the spirit of sharing during Hari Raya.
The growing appeal of Ryt Bank’s platform is reflected in its recent milestone, as the app reached the number one spot on Malaysia’s Top Free Apps charts on both the Apple App Store and Google Play on 22 February 2026. This signals strong consumer interest in its AI-driven digital banking experience.
Unlike traditional acquisition campaigns, the Duit Raya initiative is designed to foster community sharing. Users can distribute their personal referral codes, and once a new customer activates their account, both parties receive rewards. The programme is fully funded by the bank, reinforcing its strategy to prioritise customer engagement and value.
In addition to financial incentives, Ryt Bank is continuing its support for local creative talent through a Hari Raya music video featuring Malaysian artistes Faiq Syazwan Kuhiri and Dennis Koit Jun Leong. The collaboration delivers a contemporary festive track that reflects Malaysia’s multicultural identity, following a similar effort during Chinese New Year.
On the product front, Ryt Bank has extended its savings campaign until 30 June 2026, offering returns of up to 4 percent per annum with daily interest calculations and no lock-in period. The bank is also introducing a PayLater cashback feature, allowing eligible users to earn 1.2 percent cashback on QR payments, capped at RM5 per user during the campaign period.
These initiatives highlight Ryt Bank’s broader strategy of combining digital banking innovation with lifestyle-driven engagement, aiming to deliver practical rewards and seamless financial experiences tailored to Malaysian consumers.
The Duit Raya campaign and Hari Raya music video officially launched on 5 March 2026.