Rebecca PY MALAYSIA, 4 SEPTEMBER 2026 – ROOMIE, the leading hospitality guest engagement platform in Malaysia, has officially launched the country’s first integrated payment gateway engineered specifically for the hotel and tourism sector. Built directly into the guest journey across active chat and booking channels, the platform enables international travelers to pay seamlessly for room bookings, room service, laundry, and on-demand entertainment without ever leaving their preferred messaging applications.
By eliminating payment friction and allowing guests to transact using familiar regional e-wallets and native currencies, the new technology lifts in-hotel transaction conversion rates by 40%, significantly outperforming the broader industry cart abandonment rate of 80%.
The market launch addresses key tourist demographics driving Malaysia’s current travel surge, with instant payment processing configured for major source markets including China, India, South Korea, Indonesia, Thailand, and the Philippines. The gateway natively supports widely used regional payment instruments such as Alipay for China and Southeast Asia, Unified Payments Interface (UPI) for India, TrueMoney and Line Pay for Thailand, and GCash for the Philippines.
This targeted rollout coincides with sustained growth in Malaysia’s inbound travel sector, which recorded 21.12 million international visitor arrivals in the first half of 2026. Official figures highlight strong momentum from core markets, with China delivering 1.4 million arrivals in the first quarter of 2026 and India targeting 2.1 million arrivals for the full year, following more than 1.5 million visitors recorded in 2025.
The hospitality industry has an opportunity to lead in this space by making technology work seamlessly behind the scenes, while keeping the guest experience at the centre, said CS Goh, Chief Executive Officer of ROOMIE. This is where ROOMIE plays its part by extending seamless Malaysian hospitality to every inbound guest. ROOMIE’s latest payment gateway allows all travellers to engage in the language they are comfortable in, as well as the payment method they are familiar with. This removes the hassle of currency conversion and letting guests pay through the platforms they already use. Our goal is to help hotels improve transaction conversion, reduce abandoned orders, and unlock more opportunities for upselling.
Beyond payment processing, ROOMIE operates as a unified guest management ecosystem that centralizes communications across WhatsApp, Facebook, and hotel CRM software into a single interface. The platform supports key operational features including mobile check-in and check-out, ensuring consistent guest service across staff shifts.
At the recent launch event titled Connect Guest Engagement with Seamless Payments, the solution received prominent industry support, with key leaders present including Dr. Sri Ganesh Michiel, President of the Malaysia Budget & Business Hotel Association (MyBHA); Datin Christina Toh, President of the Malaysian Association of Hotels (MAH); Shaharuddin M Saaid, Executive Director of the Malaysian Association of Hotel Owners (MAHO); along with ROOMIE CEO CS Goh and Vice President of Business Development June Yap.Every additional step between a guest deciding to purchase and completing that purchase creates hassle and frustration that can lead to a failed transaction, said June Yap, Vice President of Business Development and Strategic Partnerships at ROOMIE.
By simplifying the process, hotels can make it easier for guests to say yes to the services they want, while giving operators a more effective way to generate additional revenue.With a decade of hospitality tech deployment spanning over 100 hotels across Malaysia, Thailand, and Vietnam, ROOMIE has engaged 5.8 million guests and automated 3.6 million guest orders and service requests. The platform’s proprietary AI capabilities and chat-based booking process have reduced direct booking abandonment to under 56%, compared to the standard 84% seen on conventional hotel booking sites.
Participating properties report measurable operational gains: city business hotels have solved lobby rush hours with over 30% mobile check-in adoption, four-star properties have doubled their online review volume over six months, and resort properties have achieved a 76% rise in positive feedback and direct bookings.To address hotel data privacy requirements under Malaysia’s Personal Data Protection Act (PDPA), ROOMIE maintains institutional-grade compliance supported by an ISO security certification for data protection and information security. Looking ahead, the company aims to double its footprint across Southeast Asia over the next 12 months.
Accelerating this trajectory, ROOMIE recently signed a landmark contract with a hotel group covering approximately 1,800 rooms—representing one of the largest single room volumes transacted by a hospitality technology provider in Malaysia—adding to a client portfolio that already includes major brands such as St. Giles, Wyndham, Hard Rock, Frasers, and Resorts World.