Quaker, the leading oats brand worldwide, has unveiled its Jom Quaker Fit campaign, aiming to inspire Malaysians to embrace healthier lifestyles through proper diet and exercise. The initiative includes a 30-Day Recipe Guide featuring nutritious meal options with oats, alongside a 30-Day Challenge facilitated by social media influencers, encouraging participants to adopt healthier habits.
Designed in collaboration with fitness and nutrition-focused content creators, the Jom Quaker Fit 30-Day Challenge offers participants a structured program to manage their weight effectively. Through weekly bucket goals encompassing exercise routines and mindful eating habits, the challenge aims to promote consistency and support healthier lifestyles.
Participants can track their progress using Instagram Story templates provided by Quaker for weekly check-ins, fostering a sense of community and mutual support among participants. Aditya Ahuja, Commercial Head of PepsiCo Malaysia, emphasized the campaign’s focus on manageable changes that can yield significant long-term benefits for participants’ health and well-being.
Dr. Kit (Phanvijhitsiri), Research & Development Life Sciences Manager of PepsiCo Asia, highlighted the importance of incorporating small, sustainable habits into daily routines for improved health outcomes. With simple steps like dedicating 20 minutes to daily physical activity and including oats in meals, individuals can kickstart their journey towards wellness.
As part of the campaign, Quaker will recognize one participant who demonstrates the most significant transformation after completing the 30-Day Challenge. The grand prize includes a comprehensive full-body check-up, a travel voucher, and a month’s supply of Quaker products.
Additionally, Quaker will host an activation at Pavilion Bukit Jalil during Nutrition Month Malaysia, offering visitors the opportunity to engage with nutritionists, receive tips on incorporating oats into their diets, and discover ways to stay physically active.
With the Jom Quaker Fit campaign, Quaker aims to motivate Malaysians to prioritize their health and well-being, encouraging them to make sustainable lifestyle changes for a healthier future.
