Presto and PLUSMiles have partnered to provide extensive redemption rewards for PLUSMiles users through a new product catalog in the PLUS App, with plans to integrate PLUSMiles into the Presto App by year-end. This collaboration aims to enhance travel and redemption options for PLUSMiles’ 3.1 million members.
2 July 2024 – Presto, Malaysia’s first and largest loyalty e-commerce aggregator, is excited to announce a new partnership with PLUSMiles, the leading rewards program for expressway travelers operated by PLUS Malaysia Berhad (“PLUS”). This collaboration aims to provide extensive redemption rewards for PLUSMiles users, enhancing their travel and redemption options. PLUSMiles serves a significant user base, with PLUS expressway travelers reaching 1.8 million during non-festive periods and increasing to 2.2 million during festive seasons. Currently, PLUSMiles boasts a membership of 3.1 million loyal users.
Through this partnership, Presto will offer PLUSMiles a comprehensive product rewards redemption catalog within the PLUS App. This new catalog provides a wide array of products and e-vouchers for users to choose from, significantly enhancing the redemption options available to PLUSMiles members. PLUSMiles users can now start redeeming their points from the all-new PLUSMiles Product Redemption Catalogue available within the PLUS App.
In the next phase of this collaboration, PLUSMiles will be integrated into the Presto App, allowing users to use PLUSMiles points directly within the Presto ecosystem. This integration aims to be completed by the end of this year, providing even greater flexibility and convenience for PLUSMiles users.
“We are delighted to partner with PLUSMiles, extending our innovative loyalty redemption platform to a broader audience. This collaboration will provide PLUSMiles members with more choices and flexibility, making their travels even more rewarding,” said Cheong Chia Chou, Group Chief Executive Officer of Presto.
“Presto’s unique advantage lies in its ability to integrate points directly at the payment level, providing users with unmatched flexibility. This allows PLUSMiles points to be combined with other payment methods to unlock valuable rewards,” Cheong continued.
PLUSMiles is designed to reward expressway travelers each time they use the PLUS highways. Whether for daily commutes or road trips, PLUSMiles turns every kilometer traveled into a step towards earning rewards. Travelers earn 1 PLUSMiles Point for every kilometer traveled on PLUS highways using Class I vehicles. Additionally, users receive 1 PLUSMiles Point for every RM1 spent on cashless transactions at participating PLUS R&Rs, turning stops along the journey into opportunities to earn more points.
Presto, Malaysia’s premier multiple loyalty points redemption hub, is redefining the loyalty rewards program by ingeniously integrating it with e-commerce redemption. Connected to over 20 million loyalty members, Presto offers an unparalleled selection of over 20,000 products, including health and beauty, home and living, tech gadgets, and vouchers – all available conveniently on one platform. This groundbreaking approach marks a significant shift in the loyalty rewards ecosystem, introducing a concept where loyalty points extend beyond their traditional role.
Presto’s loyalty-to-e-commerce redemption platform frequently updates its rewards catalog with new and exciting products, offering users a wide variety of choices. The digital product catalog allows for seamless updates, ensuring users always have access to the latest products and deals, enhancing the overall value of their loyalty points.
