Rebecca PY Paydibs and Great Eastern have launched an embedded insurance solution integrated into payment terminals to better protect Malaysia’s MSMEs. The initiative simplifies access to essential business coverage while supporting broader fintech ecosystem development.
MALAYSIA, 8 APRIL 2026 – Paydibs Sdn Bhd has partnered with Great Eastern General Insurance (Malaysia) Berhad to introduce embedded insurance solutions aimed at strengthening protection for Malaysia’s micro, small and medium enterprises (MSMEs). The collaboration integrates business insurance directly into Paydibs’ payment terminals, simplifying access to coverage for merchants.
With SMEs forming the backbone of Malaysia’s economy—making up about 97% of businesses and contributing significantly to GDP and employment—many remain underinsured against operational risks. This partnership seeks to address that gap by bundling selected insurance coverage with Paydibs’ in-person payment terminals, allowing merchants to access protection seamlessly as they adopt digital payment solutions.
The embedded insurance offering includes coverage for common business risks such as property damage from fire or floods, cash loss during transit or at premises, employer-related liabilities, and temporary business disruptions. By integrating these protections into everyday payment tools, merchants can benefit from insurance without navigating separate application processes.
Paydibs Chief Executive Officer Tee Kean Kang highlighted that the initiative reflects a broader shift in fintech, where platforms are evolving beyond payments to provide holistic business support. The move aims to combine transactions, risk management and sustainability into a single ecosystem for MSMEs.
Great Eastern CEO Jeremy Yeap added that the collaboration aligns with efforts to close the protection gap among small businesses by making insurance more accessible, relevant and convenient. The insurer contributes underwriting expertise and governance oversight to ensure the long-term sustainability of the programme.
The partnership also supports Paydibs’ wider strategy of delivering integrated merchant solutions, including payments, payouts and financing, positioning the company as a comprehensive infrastructure partner for MSMEs.