The Malaysia Digital Economy Corporation (MDEC) announces the return of MYDCF 2024, a premier event celebrating Malaysia’s digital content. The festival, divided into Public Day and Biz Day, will feature diverse activities, including gaming, animation, esports, and creative technology showcases.
3 September 2024 – The Malaysia Digital Economy Corporation (MDEC) is delighted to announce the much-anticipated return of the Malaysia Digital Content Festival (MYDCF) 2024. This prestigious event, set to take place in September and October, will highlight the finest digital content created by Malaysians and the broader regional community.
MYDCF 2024 will be divided into two key segments to cater to diverse audiences. The first segment, Public Day, will be held from September 13th to 15th at the Kuala Lumpur Convention Centre, occupying Halls 1 to 7. Branded as LEVEL UP PLAY and CREATORS XPO KL, this segment promises a unique experience for creators, animation enthusiasts, gamers, and industry professionals alike. With over 30,000 visitors and 200 exhibitors expected, MYDCF 2024 is set to be the ultimate platform for networking, collaboration, and celebration of Malaysia’s vibrant digital content landscape.
During Public Day, LEVEL UP PLAY 2024 will offer an immersive experience in digital content, featuring games, animation, digital comics, trading card games (TCG), and esports. The event will also showcase a digital exhibition of leading creators and innovators from Malaysia and beyond. Indie game enthusiasts can anticipate a showcase of upcoming titles from developers across the globe, including Malaysia, the USA, Australia, China, Taiwan, Hong Kong, Thailand, the Philippines, and other Southeast Asian nations.
Additionally, the Bushiroad Expo 2024 will feature large-scale TCG competitions, including popular titles like Cardfight!! Vanguard and Shadowverse EVOLVE. Esports fans can enjoy thrilling local and international events, such as the ACER Predator League 2024, Mobile Legends: Bang Bang Junior Cup 2024, and the International E-Racing Championship. The excitement will be further amplified by live performances from renowned artists, with special appearances by international singers and celebrities from Sacra Music, Kadokawa, and Hololive.
Attendees will also have the opportunity to purchase exclusive toys and merchandise from popular franchises at special prices. The event will be packed with engaging activities, allowing visitors to collect points, redeem prizes, and enjoy a variety of entertainment options.
The Public Day at MYDCF 2024 will feature a vibrant lineup of activities, including an animation mascot parade and stage performances, international entertainment shows with exclusive meet-and-greet sessions, a variety of esports activities, a mini education fair, and a Digital Game Orchestra (DGO) performance. This event is a must-attend for all digital content enthusiasts.
New to MYDCF this year is CREATORS XPO KL, a platform dedicated to showcasing the work of individual digital content creators. This initiative will highlight their contributions and complement both endemic and non-endemic brands during Public Day. The MyDigitalMaker initiative will also be hosted at the venue, targeting 15,000 visitors, primarily school students, to inspire the next generation of digital creators.
MDEC is honored to have Unifi as the Official Technology Partner for MYDCF 2024, offering their new Unifi Cloud Gaming plan exclusively for the gaming community. Unifi Home customers who subscribe to Blacknut at selected Unifi Stores by September 10th will receive MYDCF 2024 entry passes worth RM60 for three days. The event’s prestige is further underscored by our Gold Sponsors, Todak Studios and Predator, as well as our Silver Sponsor, Winsmart Game. A special thank you goes to SEENI, our Official Media Partner, for their invaluable support.
As the festival continues into October, MYDCF 2024 Biz Day will be held from October 1st to 3rd at the Connexion Exhibition Convention Centre in Bangsar South. Aimed at industry professionals, this segment will focus on fostering collaboration and innovation. MYDCF Biz Day, which has attracted over 280 exhibitors from 29 countries in the past, will connect three main pillars of the digital content industry: Xsolla LEVEL UP KL, Kre8tif!, and IMMERSE KL.
Xsolla LEVEL UP KL, now in its 10th year, is Southeast Asia’s premier game developers’ conference, bringing together developers, publishers, and key stakeholders to celebrate the gaming industry’s achievements and innovations. Kre8tif! will provide a platform to showcase Malaysia’s top animation and intellectual property, reinforcing the country’s status as a major player in the global animation scene. IMMERSE KL will spotlight the latest advancements in creative technology, including virtual reality (VR), augmented reality (AR), and Web3.
MYDCF 2024 Biz Day is designed to facilitate networking, knowledge exchange, and business opportunities among industry professionals. The event will feature an extensive exhibition showcasing the latest in games, animation, and creative tech products, alongside thought leadership sessions on current trends and technologies. Additionally, pitching sessions will allow projects to be presented to industry experts and investors, while the SEA Awards will recognize outstanding achievements in Southeast Asia’s digital content industry. The event will also include business networking sessions and workshops conducted by top companies, offering professionals the opportunity to enhance their skills and explore new partnerships.
MDEC is proud to announce the esteemed sponsors for MYDCF 2024 Biz Day, including Kre8tif! sponsors like Animasia Studio Sdn Bhd, Lil Critter Workshop Sdn Bhd, Kisah Bawah Tanah, and more. IMMERSE KL partners include XRA MYVU and ARFest, with strategic support from IMMERSE KL’s partner. LEVEL UP KL’s title sponsor is Xsolla, with General Arcade and Animation Xpress supporting Kre8tif! as media partners. Their contributions are crucial in driving the success of MYDCF 2024 and showcasing the best of Malaysia’s digital content and creative industry.
Early bird tickets for Public Day and Biz Day are now available. LEVEL UP PLAY tickets can be purchased through Ticket2U, while registration for Biz Day is available on the MYDCF website.
