Terry KS Mastercard and AEON Credit have introduced “Spend. Tap. Win!”, a mobile-first blind box gamification campaign that reimagines cardholder rewards through instant digital experiences. Running until March 2026, the initiative leverages Mastercard Gamer Exchange to drive deeper engagement with lifestyle-focused prizes.
MALAYSIA, 19 JANUARY 2026 – Mastercard and AEON Credit Service (M) Berhad have unveiled “Spend. Tap. Win!”, a mobile-optimised blind box gamification campaign aimed at transforming how cardholders engage with payment rewards in Malaysia. Positioned as the region’s first mobile-first blind box experience in payments, the initiative reflects a growing shift toward digital-first, interactive customer engagement in financial services.
The campaign runs from 22 December 2025 to 31 March 2026 and offers prizes worth up to RM168,000 through Mastercard Gamer Exchange (MGE). AEON Mastercard cardholders who spend RM150 in a single foreign currency transaction, either online or overseas, receive a blind box, with additional rewards unlocked as spending increases. The progressive structure allows participants to earn up to eight blind boxes during the campaign period, encouraging sustained card usage.
Each blind box contains lifestyle-oriented digital vouchers spanning retail, dining, gaming, entertainment, and travel. Participating brands include Zus Coffee, Shell, Secret Recipe, Zalora, and Eat Cake Today, alongside gaming and entertainment rewards redeemable on platforms such as Spotify, Steam, Mobile Legends, PUBG, Genshin Impact, and PlayStation. Voucher values range from RM50 to RM100, with a grand prize offering RM2,000 worth of Trip.com vouchers.
The end-to-end journey, from qualification to redemption, is fully digital, enabling instant prize activation and a seamless mobile experience. The initiative marks the first deployment of a virtual blind box mechanic via MGE for a cardholder engagement campaign in the Asia Pacific region, setting a new benchmark for customer-centric innovation in payments.
Through this collaboration, Mastercard and AEON Credit are moving beyond traditional cashback and points-based rewards, aligning with consumer demand for instant, personalised, and experience-driven engagement. The campaign demonstrates how gamification and digital fulfilment can be scaled to support future-ready loyalty models across the financial services industry.