Rebecca PY MALAYSIA, 13 OCTOBER 2026 – RewardinMe Sdn. Bhd., a prominent AI-powered playable marketing platform, today announced its entry into Myanmar, marking its sixth operational market alongside Malaysia, Cambodia, Thailand, Taiwan, and Indonesia.
The strategic expansion is executed in partnership with RevSEA, a Thailand-based market-access and B2B consultancy. The collaboration launched last month with an 18-month gamified marketing campaign tailored for one of Myanmar’s largest e-wallet providers.
The initiative brings Malaysian-built marketing technology into one of Southeast Asia’s fastest-growing mobile finance ecosystems. Utilizing localized Burmese in-app games—such as spin-to-win, scratch cards, and lucky draws—optimized by RewardinMe’s AI Agents, the campaign aims to transition passive users into active daily transactors while capturing consented first-party data.
Steve Wan, Founder of RewardinMe, highlighted that Myanmar represents a young, mobile-first market where e-wallet competition centers on daily usage rather than app downloads. By engaging consumers through interactive gameplay instead of traditional ads, brands build loyalty while gathering critical customer insights.
The opportunity is driven by Myanmar’s demographics, where widespread smartphone adoption makes mobile operators and digital wallets the primary financial channels. May Ahyoneoo, Founder and Managing Director of RevSEA, noted that RewardinMe introduces an innovative playable marketing approach to the region, creating strong potential for further market expansion.
This foray builds on RewardinMe’s regional momentum. Since 2023, the platform has engaged over 360,000 participants, delivering up to three times higher engagement than conventional digital campaigns for clients including Maybank, RHB Bank, AEON Group, Eco-Shop, CUCKOO, Yeo’s, Eu Yan Sang, and Cool Rhino. Earlier this year, RewardinMe was recognized with a BEYOND Innovation Award at the BEYOND Expo in Macao.
Looking ahead, RewardinMe plans to leverage its fintech momentum in Myanmar to deepen regional market penetration and establish additional partnerships across Southeast Asia.