Malaysian Datuk and national badminton player Lee Chong Wei made an appearance on the sixth season of the cultural talk show “SHEDE Wisdom Talents” on 24th April, 2024. He shared insights into his undaunted spirit and tactics of always being tougher than his rivals, receiving enthusiastic responses in both Malaysia and China.
The “SHEDE Wisdom Talents” talk show, jointly produced by China’s renowned Baijiu company Shede Spirits Co., Ltd, Phoenix Satellite Television, and Dragon TV, features distinguished celebrities from various fields. Lee Chong Wei’s participation alongside figures like Li Di, chief scientist of China FAST, Olympic champion Wu Minxia, and former General Manager of Microsoft China Wu Shihong, highlighted the show’s prestige.
Known as the legend of badminton, Lee Chong Wei’s journey epitomizes resilience and determination. Despite facing overwhelming pressure as the sole pillar of Malaysia’s national badminton team, Lee Chong Wei’s unwavering resolve to bring glory to his country drove him forward. Despite narrowly missing the Olympic gold three times, he refused to admit defeat, demonstrating that setbacks are opportunities for growth. Through dedication and perseverance, he not only overcame his challenges but also became a role model for future generations.
The “SHEDE Wisdom Talents” show, now in its seventh year, aims to empathize with others’ stories and enrich lives through shared experiences. Produced by Shede Spirits Co., Ltd, the show has garnered over 24.5 billion cumulative views, becoming a significant media platform in China. By promoting an Oriental aesthetic scene and sharing inspirational stories, the show has achieved international recognition.
Shede Spirits, with its focus on “ecology, quality, and culture”, is a pioneer in the aged spirits sector. Their commitment to aged spirits culture is evident in their production of “SHEDE Wisdom Talents”. This not only enhances the high-end quality image of Chinese Baijiu but also sets a benchmark for the industry’s brand culture.
With a global presence across five continents and storytelling in 33 countries and regions, Shede Spirits values the Malaysian market. Their core products, SHEDE CLASSIC and SHE ZHI DAO, are well-received in Malaysia. Through events like the “Exclusive Tasting Event in Catering Association Forum”, Shede Spirits has earned praise from Malaysian political and business elites.
Embracing cultural exchanges and mutual learning, Shede Spirits is committed to promoting the cultural quality of aged spirits globally. Through initiatives like brand IPO conferences and international dialogues, they aim to share the charm of Chinese Baijiu and Oriental life aesthetics with the world.
