Rebecca PY MALAYSIA, 8 JULY 2026 – Lazada, Southeast Asia’s leading eCommerce platform, has joined Meta’s Facebook Affiliate Partnerships programme, enabling content creators across Singapore, Malaysia, Thailand, Indonesia, Vietnam and the Philippines to tag Lazada products directly within their Facebook content and earn commissions on every completed purchase. Instagram integration is expected to follow.
The launch reflects the growing influence of creator-led commerce in shaping how consumers in Southeast Asia discover and shop online. Video commerce now accounts for roughly a quarter of the region’s eCommerce gross merchandise value, while a large majority of Southeast Asian consumers reported making purchases in 2024 based on influencer recommendations. By embedding Lazada’s affiliate ecosystem into content people already engage with daily, the partnership aims to create a more direct link between inspiration, product discovery and purchase.
Turning Everyday Content into Earning Opportunities
Traditionally, the journey from content to commission has involved several steps, including external links, app redirects and separate checkout pages, often resulting in lost conversions for creators, brands and businesses. With this new integration, creators can connect their Lazada affiliate accounts directly to Facebook, and soon Instagram, search Lazada’s product catalogue, and tag items within Reels or Feed posts. When a follower clicks through and completes a purchase on Lazada, the creator earns a commission, all within a single, uninterrupted experience.
For brands and sellers on Lazada, opening their product catalogues to creators unlocks a new channel for discovery and conversion. For shoppers, the process becomes more intuitive, allowing them to move directly from inspiring content to purchase without navigating away from the platform. Jared Chan, Head of Regional Affiliate at Lazada Group, said the partnership with Meta is aimed at making it easier for shoppers to move from discovering products on Facebook and Instagram to completing their purchase on Lazada, creating a more seamless path from discovery to checkout that helps brands and sellers connect with customers more effectively.
Building on Lazada’s Investment in Creator Commerce
This partnership builds on Lazada’s broader push to strengthen creator commerce across Southeast Asia. In 2025, the company announced an annual US$100 million investment in its LazAffiliate Programme, supporting creators, brands and sellers through enhanced commissions, campaign incentives, personalised voucher pools, custom storefronts and performance tools.
Combined with Meta’s Affiliate Partnerships, the investment underscores Lazada’s ongoing efforts to make affiliate marketing more accessible, measurable and rewarding for creators, while helping brands and sellers tap into trusted, creator-led product discovery across the region.
How It Works
Creators looking to get started can follow these steps: enable Professional Mode on their Facebook or Instagram profile, navigate to Affiliate Partnerships via the Monetisation tab, connect their Lazada affiliate account and complete the sign-up process, then begin tagging Lazada products directly in their Facebook and Instagram content.