Rebecca PY MALAYSIA, 18 AUGUST 2026 – E-commerce platform Lazada has partnered with sports brand adidas to launch the adidas Regional Super Brand Day across six Southeast Asian markets, giving consumers exclusive access to the newly released ZENBOOST running shoes alongside significant promotional discounts.
The one day regional shopping event takes place on August 18 in Malaysia, Indonesia, and Thailand, followed by August 19 in Singapore, Vietnam, and the Philippines. Throughout the campaign, shoppers can access storewide price reductions, stackable discount vouchers, bundle offers, and free shipping promotions designed to make high performance athletic gear more accessible.
At the center of the campaign is the adidas ZENBOOST, a new footwear model built around the concept of energized comfort for everyday runners. The shoe features a full length Lightboost midsole with a low profile stack designed to deliver lightweight responsiveness, plush cushioning, and direct ground feel. The design incorporates a soft knit upper for breathability alongside a Continental clear rubber outsole to ensure multi surface traction and durability during daily training.
Specific regional promotions in Malaysia include storewide discounts up to 40 percent, flexi combo savings on multi item purchases, free shipping without minimum expenditure requirements, and a contest offering the top spender a Samsung Galaxy Watch 7.
To build momentum for the digital event, Lazada and adidas organized local community running events across Malaysia and Singapore. In Kuala Lumpur, a five kilometer run hosted alongside the Backyard Running Association on August 1 allowed fifty local runners to test the ZENBOOST shoes on local routes prior to the official online debut.
The adidas ZENBOOST collection remains exclusively available on the official adidas store on Lazada from mid August through September 19, 2026, combining digital retail distribution with targeted local market engagement.