Latest Enhancements on Oracle Eloqua’s Leading Marketing Automation Platform

Oct 25, 2013 (Fri): Oracle Corporation, the world’s leading IT solution provider, today introduced the new features and enhancements to Oracle Eloqua that will help organizations of all sizes and from across all industries to drive the best customer experiences and deliver high returns on marketing investments across their multi-channel campaigns.

As the centerpiece of the Oracle Marketing Cloud, Oracle Eloqua is a single and flexible platform that helps modern marketers improve targeting, engagement, conversions and analysis by capturing their customers’ digital body language.

John Stetic, VP Products, Oracle Eloqua shared, “Modern marketers are always looking at new ways to enhance the customer experience and achieve the highest possible return on marketing investments across digital channels.”

New enhancements on help marketers get a higher return from their advertising spend, provide sales teams with a more detailed view of their prospects, enable more secure and controlled access to marketing resources and data, and deliver a clearer view of pipeline performance to sales and marketing teams.

Some of the new features on Oracle Eloqua include:-

  1. Oracle Eloqua AdFocus: Gives marketers a single platform to dynamically create, manage and measure display ads alongside owned and earned media
  2. Oracle Eloqua Profiler: Provides an intuitive and familiar social user interface (UI) that gives sales reps one, detailed view of the prospect
  3. Marketing Resource Management: Creates more secure and controlled access to marketing resources and data
  4. Integrated Sales and Marketing Funnel: Gives the teams a consistent and clear view of pipeline performance

With this release, more than 20 new AppCloud partners were added and included over 100 apps onto Eloqua AppCloud. Now, Eloqua AppCloud now provides modern marketers with an even broader range of marketing applications that help expand and enrich sales and marketing efforts

In addition, recent integration between Oracle Eloqua and Oracle Social Relationship Management enables marketers with better tracking of social activities for a more complete customer profile. It engages Facebook custom audiences with AdFocus to deliver ads and meaningful experiences through trusted social networks.

“With the latest release of Oracle Eloqua, we are able to provide our customers with a single and flexible platform to manage campaigns with owned, earned and paid media objectives. This integration not only provides an intuitive and engaging user experience, but more importantly, optimizes the performance of marketing campaigns by improving targeting, engagement, conversions, and analysis across digital, social and mobile channels,” ended John.

Author: Terry KS

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