Terry KS SINGAPORE, 3 NOVEMBER 2026 – Experiences booking platform Klook has introduced K.ai, an artificial intelligence agent engineered to execute everyday back-office tasks directly within its merchant portal. The launch comes as part of a phased international rollout ahead of the busy year-end travel season, offering immediate operational efficiency to Singaporean tour operators and attractions providers.
Unlike standard conversational assistants that solely answer questions or supply recommendations, K.ai is built to execute operational commands. Merchants can instruct the AI agent to audit reservations, modify pricing, adjust ticket allocations, and retrieve business data without having to navigate through complex software menus.The deployment tackles low digitization across the tours and activities sector. Research by Euromonitor shows that only 34 percent of experiences bookings are transacted online, compared with 66 percent for accommodations and 81 percent for flights. Small and medium-sized enterprises comprise 95 percent of the sector, and many continue to rely on walk-ins and manual booking methods due to lean administrative resources.
Bernie Xiong, co-founder and chief technology officer of Klook, noted that numerous experiences merchants operate without dedicated technology or administration teams. He highlighted that integrating agentic AI into merchant workflows eliminates repetitive operational tasks, enabling operators to dedicate more time to crafting quality travel experiences.
Early trials show tangible productivity gains. Individual pricing and inventory adjustments are completed up to 95 percent faster, while bulk verification of product orders and inventory proceeds up to 97 percent faster. In addition, merchants actively using the agent recorded 3.4 times more monthly bookings than non-users, benefiting from the agility to adjust prices and capture immediate market demand.
Co-founder of MyProGuide in Taiwan, Erica Yu, shared that updating tour rates and availability previously took an hour each morning. She observed that communicating instructions to K.ai completes the task within minutes, allowing operators to capture last-minute bookings and focus on tour delivery.
Beyond everyday portal administration, K.ai provides one-click product listing generation from existing collateral and converts customer review data into actionable performance insights, helping tourism enterprises elevate service standards and expand commercial reach.