Kaspersky Lab Unveils Enhanced B2B Partner Program

PETALING JAYA, 4 MARCH 2015 (Wed): Kaspersky Lab, one of the world’s fastest growing IT security vendors and the world’s largest privately held vendor of endpoint protection solutions, has announced significant enhancements to its B2B Partner Program across the Asia Pacific region (APAC).

With businesses facing ever-growing security threats, the Kaspersky Lab APAC B2B Partner Program is specifically designed to support partners across the region in increasing their presence and expertise in the IT security sector. The program serves as a platform for collaboration between Kaspersky Lab and its partners, offering a wide range of benefits that provide partners with a competitive edge; including a focus on training, certifications, marketing support and rewards to ensure mutual growth.

Garry Kondakov, Chief Business Officer at Kaspersky Lab said, “With our continued efforts to further develop innovative security solutions that address market-specific needs, our partners will be able to focus on exploring new business opportunities in support of the development of their business objectives. Enrolling in our Partner Program will provide partners with access to a wide range of resources needed to develop expertise, drive business growth, increase customer satisfaction, and ensure visibility across the market.”

The newly enhanced program was developed with the support of feedback received from partners and is designed to correspond to partners’ business needs and objectives. The framework of the program will be based on a four-tiered structure, comprising of Registered, Silver, Gold and Platinum tiers.

The key program advantages include:

  • 100% Partner Focus; with all Kaspersky Lab business products sold through partners. This is designed to ensure a focus on partners’ needs throughout the life of the program.
  • Exceptional Profit & Growth; with Kaspersky Lab continuing to invest heavily in partners through lucrative deal registration and incentive programs. This is designed to help them surpass their sales goals, enhance lead generation, and strengthen joint business planning.
  • Dedicated Partner Team; ensuring the provision of expert assistance from a highly responsive and comprehensive team of channel account managers, sales engineers and Kaspersky Lab expert marketing professionals. Additionally, a new feature of the program allows Platinum Partners to receive all Program benefits, including VIP access to some of Kaspersky Lab’s events and campaigns. Gold Partners will also receive quarterly business reviews, allowing for joint business planning designed to ensure continuous growth.
  • Award-Winning Products; with 2015 marking the fourth consecutive year in which Gartner named Kaspersky Lab a “Leader” in the Magic Quadrant for Endpoint Protection Solutions. Kaspersky Lab gives customers the power to protect their most valuable assets. More than 270,000 organizations and 400 million users around the world trust Kaspersky Lab with their security.


For more information about the partner program, please visit Kaspersky Lab’s Partner Portal at www.kasperskypartners.com.

Author: Terry KS

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