Terry KS JCB International Co., Ltd. and the Credit Card Association of the Philippines have formalised a Memorandum of Agreement aimed at advancing financial literacy and promoting responsible credit card use among Filipino consumers. The partnership will introduce localised education programmes, community sessions, and cross-platform content to make sound financial knowledge more accessible nationwide.
THE PHILIPPINES, 13 MAY 2026 – JCB International Co., Ltd., the international arm of Japan’s only homegrown global payment brand, has entered into a formal partnership with the Credit Card Association of the Philippines (CCAP) through a Memorandum of Agreement signed on April 30, 2026.
The agreement was formalised at two locations simultaneously. CCAP Chairman Rolando P. Ebreo and President Geraldine C. Liggayu signed on behalf of the association at the RCBC Office in Robinsons Equitable Tower in the Philippines, while JCB International Executive Vice President Takumi Takahashi signed at the company’s headquarters in Japan. The signing on the Philippine side was witnessed by Wataru Tamura, Country Manager, and Yasutaka Nomura, Business Development Head of JCB International Asia Pacific Pte. Ltd. Manila Branch.
At its core, the collaboration is driven by a shared goal of equipping Filipino consumers with the financial knowledge needed to make informed and responsible decisions around credit card use.
Under the agreement, JCB and CCAP will work together to develop and localise financial education materials suited to the needs of Filipino consumers. The partnership also supports industry-wide advocacy campaigns centred on sound financial management. One of the signature initiatives under the agreement is a Credit Card 101 programme, offering practical and accessible guidance to community members looking to build healthier financial habits.
Beyond in-person sessions, the partnership extends to the co-creation and cross-platform sharing of educational content designed to engage wider audiences, with a particular focus on younger Filipinos. The aim is to make financial literacy more inclusive and relevant across different communities and digital channels.
CCAP, established in 1980 and formally incorporated in 1981, is the Philippines’ leading industry body for credit card issuers and acquirers. It counts 17 member banks and three associate members, and works closely with regulators and policymakers to foster a secure and inclusive payments environment in the country.
JCB, which launched its card business in Japan in 1961 and expanded internationally from 1981, operates an acceptance network spanning around 72 million merchants worldwide and serves more than 181 million cardmembers, primarily across Asia. The company has formed alliances with hundreds of banks and financial institutions globally as part of its international growth strategy.
Through this partnership, both organisations aim to create a lasting impact on financial awareness in the Philippines, helping more Filipinos navigate credit responsibly and with greater confidence.